DTC Creative Director
DTC Creative Director
Posted on :
13-06-2025
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1 Vacancy
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Job Description
WHO WE ARE
If you ask us were the perfect mix of athletes entrepreneurs engineers and creatives. Our diverse backgrounds and shared values are what help make Hydrow great. Our mission is not just to create an amazing fitness experience but a beautiful human experience - one thats honest inclusive and positive.. Hydrow is the Live Outdoor Reality (LOR) rowing machine that delivers on-water experiences at home with workouts led by world-class athletes. At Hydrow youll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today. Sound exciting Thats because it is!
About the Role
Were looking for a dynamic and visionary Creative Director to lead the development of high-impact emotionally resonant creative that powers growth and retention in the fast-moving world of connected fitness. This is a critical leadership role for a premium brand committed to transforming the way people move train and feel both at home and on the go.
Youll be responsible for shaping and executing creative across every consumer touchpoint including advertising email web and product experiences. Your work will balance performance marketing precision with brand storytelling depth helping us evolve from a promotion-led approach to one centered on transformation and long-term brand love.
With a deep understanding of both fitness culture and consumer behavior youll lead a team of designers and copywriters foster collaboration across departments and harness the power of AI tools to accelerate content creation and testing.
Key Responsibilities
- Own the End-to-End Consumer Creative Journey: Oversee creative across all touchpoints including paid media email SMS landing pages and product UI ensuring consistency clarity accessibility and emotional resonance.
- Lead the Brand Evolution: Help guide our transition from a performance- and promotion-heavy strategy to one thats more balanced in its approach to more meaningfully embrace brand-led storytelling taking a premium lifestyle-driven orientation and where relevant embraces a community-focus.
- Creative Strategy & Execution: Build and execute a holistic creative strategy that fuses brand and performance marketing to drive both short-term growth and long-term brand equity.
- Team Leadership: Manage and grow a high-performing team of 56 designers and copywriters. Inspire mentor and provide strategic direction to ensure creative excellence and career growth.
- Web & Ad Creative Oversight: Direct the strategy and execution of website visuals landing pages and performance advertising assets (social video display) to align with both brand narrative and conversion goals.
- Innovate with AI: Leverage generative AI tools for ideation content iteration creative testing and increased production speed without sacrificing brand integrity.
- Cross-Functional Collaboration: Work closely with acquisition retention product and content teams to ensure creative output is aligned with business priorities and user needs.
- Data-Informed Creativity: Use insights from user behavior campaign performance and community engagement to iterate on creative and improve effectiveness over time.
Qualifications
- 8 years of creative leadership experience preferably in DTC.
- Deep experience developing both performance marketing and brand marketing creative ideally in a high-growth digital environment.
- Strong portfolio demonstrating new product launches campaign development storytelling and conversion-focused creative.
- Passion for fitness and wellness; understands how to speak authentically to active wellness-minded consumers.
- Proven success leading creative teams and nurturing talent across design and copy.
- Experience managing creative for website and advertising channels with knowledge of psychology-driven design.
- A track record of supporting strategic brand evolution ideally moving up-marketing into the premium accessible category.
- Familiarity with AI creative tools (e.g. Midjourney Runway ChatGPT Adobe Firefly) and how to integrate them into the creative process.
- Excellent communication collaboration and organizational skills in a fast-paced high-performance environment.
Why Join Us
- Help shape the creative identity of a disruptive connected fitness brand.
- Lead the charge in evolving our customer journey from transactional to transformational.
- Be part of a mission-driven team thats helping people live healthier more empowered lives.
- Innovate at the intersection of fitness technology and storytelling.
We are not working with external recruiters for this role. Please do not contact us if you are not a direct applicant for this role.
HOW WE WORK
Authentic and Inclusive: We embrace each and every one of our differences and celebrate our diversity. We commit to fostering a space where everyone belongs and is heard.
Nimble with Purpose: We are a fleet of speedy boats instead of a barge. As pathfinders of positive change we adapt our focus with ease when our purpose points us in a new direction
Resilient Teammates: We support our Hydrow teammates and members through challenges: technical personal or unexpected waves. We overcome the present obstacle and persevere together.
Hydrow is a community of innovators risk-takers and trailblazers who celebrate individual differences and recognize that unique perspectives make us stronger smarter and more successful. Hydrow actively seeks applicants who can bring a variety of experiences perspectives and backgrounds to the team. Hydrow provides equal employment opportunities to all employees and applicants for employment without regard to race color ancestry national origin gender sex pregnancy pregnancy-related condition sexual orientation marital status religion age disability qualified handicap gender identity results of genetic testing military status veteran status or any other characteristic protected by applicable law.
Our team values diversity in experience and backgroundswe do our best work when we create space for different voices and perspectives. Whatever unique experiences or skill sets you bring we look forward to learning from each other.
BENEFITS AND PERKS (Full Time Permanent Hydrownauts)
Medical Dental and Vision Insurance Premiums 100% Paid For By Hydrow
Unlimited PTO Policy
$150/week Reimbursable for Childcare
401k
Free Membership to the Hydrow App and access to a free Hydrow
MORE!
By submitting your application you agree that Hydrow may collect your personal data for recruiting global organization planning and related purposes. HydrowsPrivacy Noticeexplains what personal information we may process where we may process your personal information our purposes for processing your personal information and the rights you can exercise over Hydrows use of your personal information.
Hydrow is an E-Verify employer. E-Verify is an Internet-based system that compares information entered by an employer from an employees Form I-9 to records available from the U.S. Department of Homeland Security and the Social Security Administration to confirm employment eligibility.
Required Experience:
Director
Employment Type
Full-Time
Department / Functional Area
Key Skills
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