Director of Wholesure Marketing
Director of Wholesure Marketing
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$ 225 - 200000
1 Vacancy
Job Description
Job Title: Director of Centralized Wholesure Marketing
About Wholesure
Wholesure is one of the largest groups of wholesalers binding authorities and MGAs in North America led by entrepreneurs like you. We bring you speed expertise and personal service-enabled by tech. We serve P&C Specialty Life and Employee Benefits with broad market access.
Wholesure is a $3.3B written premium operation with over 40000 retail agency relationships nationwide offers broad market access technical expertise and personalized service to meet the unique needs of clients and their customers. Currently Wholesure has digital capabilities that generate around $300m in written premium and looking to expand!
The Role:
As the Director of Centralized Wholesure Marketing you will lead our website content strategy and partner with cross-functional teams to create a best-in-class user experience and drive business growth. This role requires a unique blend of strategic vision project management expertise product marketing mindset and a passion for achieving measurable results. Serving as a team leader you will play a pivotal role in enhancing our online presence and generating revenue through impactful content and conversion strategies that align with our SEO andpaid media plans. This role will oversee a dedicated marketing and digital team initially supervising approximately 4 to 6 employees with the potential to expand the team as the organization continues to grow
Responsibilities:
Collaborate with key stakeholders including growth marketing SEO salespartnerships and product teams to understand content requests and align themwith overall business priorities that result in traffic engagement and revenuegrowth.
Develop and communicate a content marketing roadmap based on strategic goalsaudience insights competitive analyses and expected ROI.
Map the customer journey with product and UX teams to identify opportunities forimprovement and implement data-driven solutions to enhance user experience andconversion rates.
Partner with product and engineering teams to address technical requirements andensure seamless integration of content.
Optimize website content for search visibility in collaboration with the SEO team.
Monitor website performance metrics and implement strategies to continuouslyimprove user experience and drive conversions.
Collaborate with product and marketing colleagues on testing different sales funnelvariations that drive marketing and product decisions.
Benchmark performance against industry standards and competitors to maintain aleading-edge user experience.
Skills and Qualifications:
Bachelors degree; advanced degree is a plus.
5 years of experience in marketing strategy website marketing productmarketing or related roles preferably in a fast-paced and high-growth D2Cenvironment.
5 years of management experience with the ability to motivate and develop a high-performing team.
Excellent communication and interpersonal skills with the ability to effectively collaborate with cross-functional teams and influence senior leadership on strategic direction.
Strong strategic thinking problem-solving abilities analytical skills and attention to detail with a deep understanding of business objectives and audience needs anddelivering against those.
Successful track record creating customer journey mapping and new customerconversion paths such as new landing pages product pages blog posts etc.
Have an entrepreneurial spirit and are excited by the challenges that come alongwith building a disruptive business.
Proficiency in web analytics tools (e.g. Google Analytics and Heap) and contentmanagement systems.
Experience in project management and roadmap development preferred.
Familiarity with SEO best practices and principles.
Compensation
$200000 to $22500 range with some type of annual bonus based on revenue growth generated from marketing/digital division.
Acrisure is committed to employing a diverse workforce. All applicants will be considered foremploymentwithout attention to race color religion age sex sexual orientation gender identity national origin veteran or disability status. California residents can learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy available at Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Acrisures property and Acrisure will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting Acrisures Human Resources Talent Department.
Required Experience:
Director
Employment Type
Full Time
