Mobile Marketing Specialist
Mobile Marketing Specialist
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Job Description
Overview
Reporting to the Senior Campaign Manager the Mobile Media Specialist is responsible for content marketing through SMS/text app push notifications sweepstakes/promotions and for assisting with user journeys through digital platforms (e.g. app email and website). The primary goal is to build online channels and communities by nurturing existing audiences and developing new ones for Air1 AccessMore K-LOVE Found Collective and other brands through the marketing of branded and campaign content.
In addition a VALUES FITis top priority. Do our values align with yoursMission Beliefs & Values. If so please read on.
This is a hybrid role in Franklin TN.
Please include work samples if available.
Heres just some of what you will be doing daily
- Plan and execute tactics to achieve growth goals on SMS/text push notification and email by developing and recommending initiatives and/or programs to engage a wide range of audiences.
- Collaborate with the Marketing department and various stakeholders to create rich user journeys for branded and campaign content.
- Maintain content calendar and working with marketing digital and creative services teams to ensure media links and content are created for texts and notifications.
- Keep best practices in mind for each platform write copies create links and schedule texts and notifications.
- Collaborate with the Marketing and Promotions Specialist and the community impact & outreach team to build forms and create local and national sweepstakes.
- Monitor analyze and report on analytics to inform future content campaigns and user journeys.
- Utilize project management software (e.g. Wrike) to assist in the creation of media (audio/video) webpages and branded and campaign content by marketing Team Members and contractors.
- Study industry trends and monitor competitor text lists apps and emails to keep Air1 K-LOVE and other brands on the forefront of best practices and strategies.
- Assist in managing relationships with software vendors for SMS/text notification and email platforms.
- Monitor Air1 AccessMore K-LOVE Found Collective and other brand websites Ministry partners and artist pages to find relevant content to be shared on text/SMS and notifications.
- Manage multiple tasks simultaneously while maintaining flexibility creativity and control over work projects.
- Perform other duties as assigned.
We are looking for a very specific skill set and business acumen. If you can say yes to each of these requirements then we want to meet you!
- Bachelors Degree in Marketing Digital Media Communications or combination of education/training with relevant experience required.
- Minimum of 3 years experience in marketing digital media radio communications or public/media relations.
- This role uses HipCricket (and equivalent software) for SMS/Text.
- This role uses Braze for push notifications and emails (and occasionally Pardot Salesforce).
- This role uses Second Street (and equivalent software) for sweepstakes/promotions.
- This role uses Wrike Google Drive SharePoint (and other tools) for project management.
- Strong editorial proofreading writing and presentation skills required. Experience with AP Style a plus.
- Experience with SEO best practices.
- Experience in digital campaign development with an understanding of performance metrics best practices and digital trends (e.g. SEO best practices).
- Experience with A/B testing and implementation of strategies to improve platform performance is preferred.
- Experience creating and working with UTM tracking/parameters.
- Experience working with and managing brand/company accounts a plus.
- Experience in radio or the music industry a plus.
- Strong attention to detail comfortable with multitasking and solid organization skills.
- Ability to meet tight deadlines work independently and as a member of a team.
- Ability to present self professionally.
- Have a passion for music media and the content our audiences care about.
- Excellent interpersonal skills with the ability to develop sincere business/Ministry relationships.
- Demonstrated commitment to marketing with a passion for our mission and values.
Why work for Educational Media Foundation K-LOVE/Air1
Educational Media Foundation (EMF) is a nonprofit multi-platform media company on a mission to draw people closer to Christ. Founded in 1982 in Santa Rosa CA with a singular radio station EMF today owns and operates the nations two largest Christian music radio networks (K-LOVE and Air1) with over 1000 broadcast signals across all 50 states streaming audio reaching around the world and a growing family of media ministries including podcasts books films concerts and events. EMF employs nearly 500 team members between its office in Franklin TN. You can view our mission and values hereMission Beliefs & Values.
What can we offer you
We provide a competitive salary range and thats not all!
- Industry leading Medical Dental & Vision coverage
- Short/long term disability and life insurance
- Robust 401K with company match
- Parental leave with Baby Bonding pay
- Generous PTO holidayand sick pay
- Unique company culture that includes exclusive access to concerts movie premieres media industry events and more
- Leadership and Career Development Programs including free access to LinkedIn Learning platform
As an Equal Opportunity Employer EMF makes employment decisions based on merit and other legitimate reasons. The Company is committed to a diverse and inclusive work environment and the promotion of equal employment opportunities regardless of protected class characteristic or status. However EMF is also a religious non-profit organization where all team members contribute to the Companys mission of encouraging our audiences to have a meaningful relationship with to the Civil Rights Act of 1964 Section 702 (42 U.S.C. 2000e I(a)) EMF has the right to hire only candidates who agree with the Companys Statement of Faith. Also as a religious non-profit organization the Company is not governed by the CA Fair Employment and Housing Act.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
