Performance Marketing Director
Performance Marketing Director
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Job Description
Hello. Were Haleon. A new world-leading consumer health company. Shaped by all who join us. Together were improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands including Sensodyne EmergenC Advil Voltaren Theraflu Tums and Centrum through a unique combination of deep human understanding and trusted science. Whats more were achieving it in a company that were in control of. In an environment that were co-creating. And a culture thats uniquely ours. Care to join us. It isnt a question.
We are seeking a dynamic and results-driven Performance Marketing Director to lead the strategic development and optimization of creative effectiveness through personalization. Priority areas to drive optimization will be across Innovation Digital Commerce and Social. This role will focus on leveraging data signals (inclusive of 1P) dynamic creative/audience optimization and AI to deliver tailored consumer experiences at scale. The ideal candidate is a visionary leader with a passion for consumer insights breakthrough creative best practices and the skills to inspire cross-functional teams toward achieving measurable business outcomes to improve ROI & Equity.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Creative Effectiveness and Personalization
Develop and execute strategies to enhance creative performance by personalizing content based on audience insights behaviors and data signals (ie. Seasonal incidence 1P/Retailer Clean Rooms).
Implement and manage advanced marketing technologies such as AI and DCO to optimize creative assets in real time for diverse audience segments.
Drive the application of consumer insights into actionable creative ideas that resonate with target audiences and deliver measurable impact.
Marketing Technology Integration
Evaluate and implement emerging tools and platforms to advance content creation with tech personalization and campaign optimization.
Collaborate with Global Marketing and Technology teams to ensure seamless integration of martech solutions into existing systems.
Stay ahead of industry trends and innovations to maintain competitive advantage in performance marketing.
Stakeholder and Change Management
Lead cross-functional collaboration with enterprise stakeholders including brand consumer insights content consumer experience analytics and media teams to align on strategic objectives and deliver cohesive campaigns.
Champion change management efforts by effectively communicating vision benefits and implementation plans to key stakeholders to unlock value at pace.
Establish and manage governance frameworks to ensure consistency and accountability across teams.
Team Leadership and Development
Build mentor and manage a high-performing team to execute on personalization and creative optimization goals.
Foster a culture of innovation collaboration and continuous learning within the team.
Set clear goals track progress and provide regular feedback to ensure team success.
Performance Measurement and Optimization
Define and track KPIs to measure the effectiveness of creative strategies and campaigns to deliver improved ROI brand equity and innovation launches.
Why you
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelors degree in Marketing Business or a related field or equivalent experience
12 years of experience in digital marketing digital commerce or media management preferably within CPG industry
Experienced people leader with track record of growing and developing individuals
Demonstrated experience and proven performance building capabilities to unlock brand growth
Excellent leadership communication and collaboration skills
Ability to manage and interpret complex data to make informed decisions
Ability to work in a fast-pace environment balancing strategic vision with execution
Strong knowledge of media platforms including their commerce tools
Preferred Qualifications:
If you have the following characteristics it would be a plus:
Understanding of omnichannel retail and how to integrate performance marketing within retailer media networks
Experience with marketing technology solutions and processes to accelerate agility and measurement (AI/Gen AI DAM Integration)
Prior Media / Creative Agency experience
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan tuition reimbursement and time off programs including 6 months paid parental leave. On day one you are eligible for benefits including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
The salary range for this role is: $172623 - $237357 USD bonus
As you apply we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer and in the US we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race color national origin religion sex pregnancy marital status sexual orientation gender identity/expression age disability genetic information military service covered/protected veteran status or any other federal state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license Haleon may be required to capture and report expenses Haleon incurs on your behalf in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleons compliance to all federal and state US Transparency requirements.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process please contact us by sending an email to Please include the following in your email:
Use subject line: Haleon Careers: Job Accommodation Request
Your Name and contact information
Requisition ID and Job Title you are interested in
Location of Requisition (city/state or province/country)
Description of specific accommodation you are requesting
Resumes CVs or other requests outside of accommodation support submitted to this email box will not be accepted.
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan tuition reimbursement and time off programs including 6 months paid parental leave. On day one you are eligible for benefits including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
Required Experience:
Director
Employment Type
Full-Time
