Marketing Operations Specialist

About ECC:

Elgin Community College serves over 9000 students at every stage of their educational journeys including university transfer programs career and technical education continuing education classes and adult basic education. As a community we pride ourselves on nurturing a welcoming campus where every personstudents staff members faculty members and campus visitorsfeels valued. The work of each ECC employee is central to the colleges mission and as an employer the college fosters a positive environment through professional challenges excellent benefits and opportunities for recognition and camaraderie.

Work Schedule:

Monday - Friday 8AM - 5PM

Rate of Pay/Benefits:

This is a Full-Time Support Staff position at grade 14 with an annual salary range of $54389 to $72518 The salary offer will be based on education and experience in alignment with the Colleges compensation philosophy and the current Collective Bargaining Agreement (CBA) if applicable.

Benefits:

• Medical Dental Vision Insurance
• Life and Long-Term Disability Insurance
• Flexible Spending Account (FSA DCA Commuter)
• Retirement Plans (Pension 457b 403b)
• Time Off with Pay
• Professional Development/Expense
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• Sick Banks

FLSA Status:

Non-Exempt

Grant Funded:

No

Job Summary:

An employee in this classification performs work of moderate difficulty by combining knowledge of college offerings target markets competitors and marketing/communications channels to create and execute marketing plans. Work is distinguished by the ability to coordinate implementation of marketing plans including maintaining budgets tracking expenditures collaborating on creative work writing/editing text and supporting events. General supervision is received by the assigned manager.

Required Knowledge Skills & Abilities:

1. Bachelors degree in marketing communications or related field and 3-5 years experience in marketing/communications field; or equivalent combination of training and experience.
2. Considerable skill in the use of the Microsoft Office Suite including but not limited to Word Excel Access and Publisher
3. Demonstrated ability to create complex multi-channel marketing plans.
4. Advanced writing/editing skills suitable for print and electronic marketing.
5. Considerable skill in organizing work to meet established deadlines while maintaining attention to detail; Excellent proofreading skills.
6. History of successful collaboration with USPS mailing houses other distribution channels and marketing research and analysis to support campaign and channel effectiveness
7. Proven interpersonal/relationship skills to manage clients and colleagues creating confidence and satisfaction and building and maintaining effective relationships.
8. Project-management experience overseeing multiple tactics through production simultaneously.
9. Experience creating marketing tactics in print and electronic media (including ads brochures direct mail newsletters PowerPoints radio and video ads press releases web pages social media etc.).
10. Experience being a member of a creative team.
11. Experience creating media plans.
12. Experience planning and coordinating distribution of piecesfrom list purchases/internal requests through merge/purge and quantity tracking to addressing and mailing/electronic delivery.
13. Excellent oral and written communication and public presentation skills; ability to tailor messages to different media and audiences.
14. Knowledge of graphic design print press pitch photo and video production processes.
15. Availability for crisis management.
16. Working skill in interpersonal interaction to be applied to a variety of individuals with differing education ethnic and socio-economic backgrounds.
17. Must be available to work a flexible schedule including evenings and weekends when required by the departments needs.

Desired Knowledge Skills & Abilities:

Essential Duties:

1. Maintains expertise in college-wide databases and software tools (i.e. Salesforce Colleague Tableau and other identified databases such as email marketing systems) cultivating the ability to reach highly specific internal and external markets by running complex queries. Evaluate distribution methods for accuracy and effectiveness.
2. Makes recommendations about best practices in distribution and audience management based on audience research demographics and campaign objectives
3. Negotiates price and placement for all Marketing and Communications division media buys that support campaign goals and effectively reach target audiences. Maintain relationships with vendors and research new vendors as needed. Provide performance and metric analysis as needed.
4. Provides media contracts and proposals to the Senior Director of Marketing Strategy for review and approval.
5. Works with administrative support staff to track media and sponsorship contract signatures to ensure requisitions and purchase orders are issued on time.
6. Assists at institutional events including Community Engagement events.
7. Maintains required training licensure and/or certifications
8. Maintains confidentiality of privileged information and adheres to applicable privacy laws
9. Maintains institutional mailing lists and leverages internal lists through interdepartmental collaboration for marketing purposes.
10. Works with internal stakeholders on best practices for list management including identifying and purchasing contact lists. Ensures internal list providers follow ECC USPS mail house and other standards for efficient and effective mail management. Serves as distribution liaison with in-house mailroom and print shop personnel as well as contracted mail houses and printers.
11. Collaborates with mailroom staff to develop cost-saving processes for mailings dependent on department and customer needs.
12. Acts as department expert on postal regulations particularly those related to addressing and handling. Ensure a smooth and successful process from print to final distribution and make recommendations for improvement.
13. Serves as the main point of contact and marketing communications advisor for internal clients and at the institutional level.
14. Counsels clients on marketing communications goals and objectives that align with institutional goals and objectives and are reasonable and measurable. Ascertains project budget requirements and deadlines.
15. Support clients during the review of specific marketing communications pieces gathering of measurements/results of tactics and final evaluations of plans.
16. Advises clients on other marketing and public relations needs ranging from single tactic requests to department/division/event strategies to long-term complex multi-channel integrated marketing communications strategies with institutional significance.
17. Researches and develops marketing communications strategies at the department division and event level ensuring they integrate fully with the institutional marketing strategy.
18. Constructs strategies for clients in order to achieve the marketing communications plans goals and objectives.
19. Establishes strategies to position ECC as an educational leader rather than simply promoting the colleges offerings.
20. Develops strategies and creative concepts for institutional-level campaigns. Including researching new traditional and digital media options and determining target audiences and key messaging for each tactic.
21. Crafts and presents marketing plans to clients who review/approve of recommended marketing strategies.
22. Writes key messaging and copy that supports overarching strategies for tactics that range from simple ads to highly complex multiple- page brochures and guides as well as institutional materials.
23. Uses appropriate style brand voice content persuasiveness and call-to-action to bring about a direct response from prospective students/audiences and successfully support the plans strategies.
24. Develops copy for web landing pages and ascertains that all print copy properly coordinates with new and existing web pages.
25. Writes and edits all types of institutional communications.
26. Project-manages the execution of all tactics from numerous marketing plans through different stages of development.
27. Serves as liaison with all internal/external resources needed for overall project management and execution including but not limited to graphic designers communications specialists community relations specialists production staff web team and administrative staff as well as outside vendors (such as printers).
28. Gathers input from departments throughout the college. Engages with other stakeholders and key audiences such as students and the public as needed.
29. Measures and evaluates the success of tactics and plans using tools such as Google Analytics. Establishes and implements methods of measuring the success of tactics; calculates and evaluates results to inform future plans and ascertain everything is in line with goals and objectives.
30. Contributes to the continual improvement processes/best practices of the department.
31. Participates in departmental strategic planning and creative development processes; advises on department production processes.
32. Serves as primary departmental contact for internal distribution needs.
33. Ensures information racks throughout campus and off site are stocked with current materials through monitoring of the racks and working with staff assisting in the rack maintenance.
34. Tracks usage of publications to determine which are most popular.

Other Duties:

1. Perform other duties as assigned which pertain to the job description.
2. Ability to work a flexible schedule which includes days/evenings/weekends as needed by the department.

Physical Demands:

Light (up to 25 lbs occasionally or 10 lbs frequently)

Visual Acuity:

Close visual acuity (e.g. computer assembly)

Work Environment:

Quiet conditions

Environmental Conditions:

Typical office or administrative

Current SSECCA Union Member Information:

Equal Employment Opportunity Statement: