Job Title:
Digital Marketing Assistant Manager / Manager
Venture: Medical Weight Loss
Department: Ketto New Business Ventures
About Ketto New Business Ventures:
Ketto New Business Ventures is the innovation-driven arm of Ketto Indias leading medical crowdfunding platform. We focus on incubating and scaling new ventures where Ketto plays the role of a seed investor aiming to solve pressing healthcare challenges through innovative solutions.
About the Role:
We are looking for a skilled and experienced Assistant Manager / Manager Digital Marketing to join our upcoming Medical Weight Loss Venture. The ideal candidate will have 35 years of experience in digital marketing within healthcare health-tech or weight loss domains with a strong ability to drive impactful campaigns and deliver measurable results.
Key Responsibilities:
Develop and execute digital marketing strategies to increase brand awareness and generate leads.
Manage end-to-end digital campaigns across channels such as email social media Google Facebook and display advertising.
Track and optimize campaign performance using data and analytics.
Collaborate with content design and product teams to deliver engaging digital experiences.
Provide performance reports and actionable insights using tools like Google Data Studio or Tableau.
Stay up-to-date with the latest digital trends tools and best practices.
Qualifications & Skills:
24 years of hands-on experience in digital marketing.
Expertise in running and optimizing Facebook Ads Google Ads and App Campaigns.
Experience with user acquisition retargeting and funnel optimization.
Strong analytical skills with the ability to interpret campaign data and performance metrics.
Proficiency in Excel; familiarity with Data Studio or Tableau is a plus.
Working knowledge of SEO and SEM implementation.
Experience with attribution tools like Appsflyer.
Strong communication collaboration and project management skills.
Self-motivated detail-oriented and results-driven.