Cards Portfolio Manager
Cards Portfolio Manager
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Job Description
JOB TITLE: Cards Portfolio Manager
TERM: 12 months (with potential extension)
CLIENT LOCATION: Karachi Pakistan (on-site)
DIVISION: Retail Banking / Cards & Payments
REPORTS TO: Head of Cards & Payments with dotted-line reporting to MA Advisors Program Lead
RELEVANT EXPERIENCE:
- 5 Years Cards Portfolio Management in Pakistan
- Activation and Spend growth on Cards
MANDATORY REQUIREMENTS**:
- Cards Cross-border payments e- commerce and merchant partnerships
- Campaign execution customer segmentation and performance analytics
- Islamic Banking Experience
PURPOSE OF THE PROJECT
Strategic advisory and execution support for cross-border spend growth and portfolio optimization initiatives at Meezan Bank. To drive growth in cross-border and e-commerce spend through strategic planning campaign execution and portfolio optimizationleveraging non-cash funds and global merchant partnerships.
Key Activities
Core Responsibilities and Accountabilities
- Design and implement an Always-On campaign targeting cross-border and e-comm spend.
- Coordinate with global merchants (e.g. Emirates Amazon Airbnb) to align offers and promotions.
- Support the planning and execution of XB spend campaigns and award distribution events.
- Collaborate with internal teams to scope high-impact customer campaigns.
- Monitor fund utilization across Year 1 and Year 2 allocations.
- Develop and execute data-driven marketing strategies to increase cardholder engagement.
- Optimize portfolio performance through segmentation targeting and offer personalization.
- Provide execution support for campaign rollout tracking and reporting.
- Liaise with Advisors and internal stakeholders to align on campaign objectives and KPIs.
- Ensure compliance with internal approvals and regulatory requirements.
- Ensuring card issuance / CIF growth as per targets commitments
KPIs
- % increase in cross-border and e-comm spend
- Card issuance / CIF growth as aligned to the agreed targets
- Campaign ROI and fund utilization rate
- Customer engagement and activation metrics
- Portfolio growth and retention rates
- Timely execution of planned initiatives
Knowledge and Experience
- 7 years in banking payments or consulting with a focus on portfolio optimization digital engagement or cross-border spend strategies.
- Proven track record in campaign execution customer segmentation and performance analytics.
- Experience working with Islamic banking products is a plus.
Mandatory Skills**
- Prior experience in managing or advising cardholder engagement campaigns.
- Strong understanding of cross-border payments e-commerce trends and merchant partnerships.
- Ability to work on-site in Karachi and collaborate with regional and global stakeholders.
Employment Type
Full Time
