Audience Research Manager
Audience Research Manager
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Job Description
JOB DETAILS
JOB BAND: D
CONTRACT TYPE: Permanent Full-time
DEPARTMENT: Chief Customer Officer Group
LOCATION: London Broadcasting House Hybrid (Monday to Wednesday in the office)
PROPOSED SALARY RANGE: 45000 - 60000 depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Were happy to discuss flexible working. If youd like to please indicate your preference in the application though theres no obligation to do so now. Flexible working will be part of the discussion at offer stage.
PURPOSE OF THE ROLE
Join the TV Audience Research team to help shape content for all audiences and to support the BBC in delivering on its value for all strategy. Currently this Research Manager position oversees Scripted Drama & Comedy as well as working with the Portfolio team to support future strategy for platforms content and archive. You will be working closely with Commissioning Scheduling Strategy Marketing and other Audience teams.
WHY JOIN THE TEAM
If you like to be challenged and to be part of a team where your work makes a real impact then you will love working in this vibrant forward thinking team. As well as providing insights which enable decision makers and creative stakeholders to build and grow strong TV brands you will be supporting the growth of digital & iPlayer. We are a friendly and supportive team and there are lots of opportunities for personal and professional growth.
YOUR KEY RESPONSIBILITIES AND IMPACT:
- The main responsibilities for this role will be delivering key insights for the future planning & strategy of the wider portfolio of channels and iPlayer as well as being the genre insight lead for Drama and Comedy teams please note that these responsibilities can be changed if the needs of the business change.
- Identifying market trends and strategic areas for research to help inform decision making across the portfolio using multiple data sources.
- Undertaking regular analyses of content performance and audience feedback to inform development and re-commissioning as well as strategic and tactical decision making supporting content brands from creation to delivery including identifying areas for research and analysis and commission and undertake qualitative and quantitative research.
- Taking part in pan BBC projects working with colleagues across Audiences to deliver insightful pieces that prompt audience-led strategies.
- Responsible for maintaining high standards of presentation and communication including developing new or imaginative ways of communicating audience insights or analysis in a compelling way.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA:
- Highly proficient Techedge user with extensive knowledge of Barb viewing data we expect this person to lead the team on advanced Techedge use.
- A record of delivering quantitative research projects including survey creation data analysis and visual and verbal communication of insight.
- Can successfully manage big and complex projects with experience in managing qualitative and multisource research projects.
- Proven experience of developing relationships with senior and creative stakeholders.
- Able to manage multiple con-current projects and prioritise workload able to deal with multiple requests and evolving and changing stakeholder needs.
- Experience of working across channels or BVODs / SVODS platforms from an audience research perspective.
- An understanding of appropriate industry or bespoke data sources & strong IT skills.
DESIRED BUT NOT REQUIRED:
- Experience of working across Scripted genres.
- Previous experience at Research Manager level.
If you can bring some of these skills and experience along with transferable strengths wed love to hear from you and encourage you to apply.
Required Experience:
Manager
Employment Type
Full-Time
