Sr Director Global Brand Media Activation
Sr Director Global Brand Media Activation
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Job Description
About Us
SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.
Job Title: Sr Director of Global Media Activation
Location: Needham MA or New York (City)
What Youll Do:
As we expand our product offerings into new and exciting categories we are looking for a dynamic and experienced Senior Director of Global Media Activation to join our leadership team and oversee all media strategy and execution for new product releases and core categories.
The Senior Director of Global Media Activation will be responsible for leading the global media strategy and execution across multiple regions including North America Latin America Canada and EMEA for all new product releases and core product categories. This executive will play a critical role in driving successful media plans that drive sales elevate brand presence increase product awareness and support the overall business goals. As a strategic leader the Senior Director will drive best-in-class ROI and collaborate with cross-functional teams including creative social PR planning and external media agencies to deliver world-class media campaigns.
Key Responsibilities:
Global Media Activation
Lead the relationships with our retainment media agencies across the globe
Lead the development and implementation of global media strategies for all new product launches and core product categories across North America Latin America Canada and EMEA regions.
Manage and allocate global media budgets ensuring optimal resource allocation for new product releases and core category campaigns.
Work with our Analytics and Investment teams to track analyze and report on the performance of media campaigns adjusting strategies and budgets as necessary to meet KPIs and ROI targets.
Innovation & Emerging Media Trends:
Stay ahead of industry trends and emerging media technologies integrating innovative approaches to enhance product visibility and market penetration.
Lead efforts to experiment with new media platforms tools and technologies to drive product awareness in a rapidly evolving media landscape.
Team Leadership & Development:
Lead mentor and develop a high-performing global media team fostering a culture of collaboration creativity and results-driven execution.
Build a strong team of media professionals across regions ensuring continuous growth and knowledge sharing.
Stakeholder Management:
Serve as a key member of the senior leadership team providing expert media insights and recommendations to drive strategic decision-making.
Present media performance and strategy updates to executives and key stakeholders on a regular basis.
Agency Partnerships:
Manage relationships with global and regional media agencies ensuring seamless collaboration and execution of media plans.
Negotiate media buys contracts and partnerships to drive the best value for the organization.
What Youll Bring:
Highly experienced in media planning and execution with a strong background in global product launches and category management across an international business.
Proven track record of successfully leading global media strategies across multiple regions including North America Latin America Canada and EMEA.
Deep knowledge of digital media traditional media emerging platforms and the latest trends in media consumption.
Strong experience in budget management ROI analysis and performance metrics.
Exceptional leadership communication and team management skills.
Ability to navigate complex cross-functional environments and build strong partnerships with regional teams agencies and internal stakeholders.
Experience in high-growth industries or new product categories is a plus.
Strategic thinker with a data-driven approach to decision-making.
Our Culture
At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.
What We Offer
We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.
At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
Required Experience:
Exec
Employment Type
Full Time
