Digital Content & Campaign Marketer
Digital Content & Campaign Marketer
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Job Description
General information
Reference
2025-1614Category
Sales & Marketing - Marketing - Campaign Marketeer
Contract type
Permanent
Job description
Are you a creative marketer who loves turning data into action and content into results Do you get excited about building campaigns that actually drive business growth and working with smart tools like Marketo to make it happen Then this might just be your next big move.
Create content and campaigns that connect convert and grow
Were looking for a tech-savvy Digital Content & Campaign Marketer to help accelerate both pipeline and customer growth. In this role you will develop compelling digital assets and run multi-channel campaigns that boost product awareness and deliver measurable impact across our key business lines.
You will work in our Marketing Automation Platform (Marketo) to build manage and optimize campaigns using data and insights to improve performance and drive results. Additionally you will also write engaging ad copy for social media search and email campaigns ensuring every message speaks to the right audience at the right time. You are innovative: always on the forefront of new ideas eager to test and improve marketing tactics while investing in your own growth.
We promise well challenge you every step of the way: youll be working with world-leading clients and get responsibilities others may only dream of.
You successfully fulfil your role by:
- Campaign Ownership: Owning content and integrated campaign strategy and execution for prospects and customers to realize acquisition retention and loyalty of customers accelerating pipeline growth.
- Demand Generation: Realizing new business growth and tailoring marketing strategies.
- Buyer insights: Gaining insights into target audiences and personas informing strategic decisions on where and how to win.
- Customer Retention and Advocacy: Realizing up- and cross sell across the business lines and markets.
- Budget and ROI: Track ROI and budget providing insights and recommendations for improvement influencing the allocation of marketing spend based on past performance insights.
Profile
At Planon we deliver in-house software solutions that enable our clients to effectively solve their challenges and thats no simple task. To fulfil this task we need you to be hands-on client-oriented and analytical. You have a proven B2B Marketing track record. Experience working in a corporate environment and decentralised marketing organisation is a plus.
Our ideal candidate meets the following criteria:
- A relevant university degree for example in Marketing Communications or Business.
- 5 years relevant work experience preferably within the IT or software branch.
- Ability to prioritize and manage multiple projects in a deadline-driven results-focused environment while having strong attention to detail.
- Experience with a broad set of Marketing disciplines including but not limited to demand generation marketing and content marketing.
- Previous experience in running Marketing campaigns using marketing automation tooling such as Marketo and SalesForce CRM would be a huge beneficial.
- Previous exposure to Account Based Marketing is a plus.
- Excellent communication skills both verbally and in writing.
- Self-motivated team player and an excellent networker.
- All other languages will bring you higher on our shortlist of candidates.
We offer
A healthy work-life balance and the possibility of working hybrid. We encourage a collaborative and learning work environment which is why we offer constant learning and meaningful training opportunities. In addition we offer challenging projects with world-leading clients and extraordinary experiences. For this role we offer the following competitive benefits package.
Join us on our journey to become the recognized world leader inSmart Sustainable Building Management software solutions. How we do this By putting our people at the heart of our company and creating an inspiring and safe environment that allows all of us to work learn live and play.
Planon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable law.
Do you love building connections So do we! Apply now.
Job location
India Hyderabad
Handled by
Handled by
Eswar Karavadi
Employment Type
Full-Time
