Sr. Director Growth Marketing
Sr. Director Growth Marketing
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Job Description
ABOUT THE POSITION
Our mission at Columbia Sportswear is to unlock the outdoors for everyone.
Were looking for an exceptional leader to drive our omnichannel growth marketing efforts. Reporting directly to the SVP & Head of Marketing you will lead a team dedicated to leveraging consumer insights to drive breakthrough brand marketing efficient consumer acquisition and growth of our Direct-To-Consumer business. You will lead the integrated paid organic and retail marketing teams with a modern social-first consumer acquisition strategy that is anchored in best-in-class storytelling and digital content.
As the Senior Director of Growth Marketing you will have the opportunity to lead the companys paid and organic marketing strategies through a balanced lens of brand and performance marketing. Youll thrive in this role if your background is anchored in performance marketing and you have a love of modern social-first brand building and storytelling.
HOWYOULLMAKE A DIFFERENCE
Strategic Leadership: Develop and execute comprehensivegrowthstrategies to drive customer acquisition engagement and retention
Brand Management: Coordinate brand positioning and ensure consistent messaging across all marketing channels
Market Analysis: Conduct thorough market research to identify trends opportunities and competitive landscape
Cross-Functional Collaboration: Work closely with product merchandising planning sales DTC teams to align marketing strategies with business objectives
Performance Metrics: Analyze and report on the effectiveness of marketing campaigns using data-driven insights to optimize performance
Team Leadership: Lead mentor and develop a high-performing marketing team fostering a culture of innovation and collaboration
Budget Management: Own and manage the marketing budget to ensure efficient allocation of resources and maximum ROI
Growth Marketing: Oversee all paid and organic media strategy inclusive of paid brand and direct response channels and owned social and retail channels
YOU ARE
A strong people leader
A collaborative communicator who is adept at building consensus among teams and decision makers
A self-starter who can act decisively and drive results
YOU HAVE
Bachelors degree in Marketing Data Science Psychology Economics or a related field
5 years of P&L ownership of $500M revenue brands
Experience owning and managing decision making for 8-9 figure marketing budgets
10 years of experience inperformance marketing with experience in the apparel or fashion industry; wholesale experience a plus
5 years of experience in brand marketing or brand management
5 years of experience in retail / foot-traffic or local marketing
Proven track record of leading and managing 15 person marketing teams
Analytical Skills: Strong analytical and problem-solving skills with the ability to interpret complex data and make strategic decisions
Technical Skills: Proficiency in marketing automation tools analytics platforms and performance marketing platforms
Platform Skills: Proficiency in digital and social-first brand building platforms and creative tactics including Meta TikTok CTV YouTube Google Influencer Affiliates
This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process please notify your recruiter.At Columbia Sportswear Company were proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical social/emotional financial career and community. Benefits that can protect your familys financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical dental vision life Insurance disability flexible spending accounts health savings account and an assortment of voluntary benefit offerings (accident critical illness hospital indemnity and legal services). In addition Columbia offers EAP which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application please reach out to with the Subject: Applicant Assistance Requested.Required Experience:
Director
Employment Type
Full-Time
