Were looking for Area Sales Managers in General Trade (GT) for one of the strongest brands in the Bakery category in India.
Responsibilities
- Increase General Trade (GT) distribution & Improve bill cuts in general trade outlets.
- Identify growth opportunities at store/account level and drive same-store growth (SSG).
- Streamline business in accounts with irregular operations.
- Collaborate with Regional Category Managers Store Managers and District Managers for smooth operations.
- Ensure store-level of promotional offers.
- Hire train and supervise promoters/TSIs within the territory.
- Conduct market visits customer meetings and provide on-the-job training to Sales Officers and Merchandisers.
- Drive sales during peak seasons like Diwali and Christmas.
- Work with Marketing SCM Accounts and other support functions.
- Oversee payment realizations follow-ups and account reconciliations.
Qualifications
- Minimum 5 years in FMCG sales with a strong background in general trade.
- Bachelor s degree in Business Marketing or related field
- Conversational knowledge of local language (Gujarati for Ahmedabad & Marathi for Mumbai)
- Experience in a start-up is a must
- Proven ability to drive sales and manage distributor relationships.
- Strong negotiation and deal-closing skills.
- Excellent understanding of market dynamics and distribution strategies.
- Effective communication and interpersonal skills.
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