Performance Marketing Specialist
Performance Marketing Specialist
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Job Description
Requirements:
2-4 years of experience in digital advertising and performance marketing.
Proven track record of managing campaigns with a strong ROAS.
Deep understanding of Meta Ads Manager Google Ads and analytics dashboards.
Strong command over conversion tracking tools UTM setups and CRM integrations.
Knowledge of heatmaps A/B testing tools etc.
Experience with client communication and good interpersonal skills.
Experience working with the education sector D2C sector or fundraising for nonprofit organisations is a bonus.
Based in Delhi NCR (preferred) or willing to relocate.
Key Responsibilities:
Plan execute and optimize paid digital campaigns (Meta Google LinkedIn YouTube etc.
Design custom sales funnels and track full-funnel performance.
Work with video content and design teams to align creative assets with performance goals.
Conduct A/B tests and audience segmentation to drive campaign efficiency.
Analyze campaign performance generate insights and present actionable reports.
Stay updated on trends tools and platform changes to keep us ahead of the curve.
Manage monthly ad spends across multiple brands with strong ROI tracking.
About Urban Talkies:
Founded in 2015 Urban Talkies is a creative agency specializing in video production and social media marketing based in New Delhi.
Our expertise lies in producing video content design services and marketing that help companies and brands become visually better and digitally stronger. We pride ourselves on being a one-stop solution for businesses looking to enhance their visual and digital presence no matter their industry geography or size. We also serve as an extended video production partner for leading creative and marketing agencies in India.
Our Culture:
At Urban Talkies we believe in a collaborative and supportive work environment that values open communication freedom and a healthy work-life balance. We embrace a less is more philosophy believing that simplicity can convey powerful messages. Were also big on having fun! We believe in celebrating successes and learning from mistakes together.
To Apply:
Send your resume campaign case studies (if available) and a note on why youd like to join us to
Subject Line: Application Ads Manager (Performance Marketer)
Employment Type
Full Time
