Content Creator
Content Creator
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Salary Not Disclosed
1 Vacancy
Job Description
Where do you find the best content job in Australia Its at Australias most loved burrito joint where we are obsessed with culture-shifting creativity and reinventing fast food.
At Guzman y Gomez (GYG) we dont do boring. Our TikToks blow up our Insta stories get shared our style gets stolen (imitation is flattery right) and our content Its the kind that makes people stop the scroll and double tap before they even realize what theyre doing.
Were hunting for a Content Creator whos first and foremost a storyteller. Someone who lives and breathes social media understands authenticity and can turn a Tuesday afternoon burrito into that days most-watched video. But more than that someone who gets that behind every great piece of content is an even greater story.
Heres the thing: GYG has endless stories that need to be told. From the founders journey to our restaurant crews passion from our clean food obsession to our community impact from our mouthwatering new products to our stunning new restaurant locations theres no shortage of narrative gold. We need someone who can uncover these stories craft them into content that resonates and share them in ways that make people feel something (usually hungry but also inspired!).
This is your chance to be the storyteller for one of Australias loudest proudest and most obsessed-with-doing-things-differently brands. Youll collaborate closely with our gun in-house Digital Marketing and Creative teams to create tons of scroll-stopping content that makes people fall in love with GYG.
What Youll Be Doing
Story hunter and teller: Uncover the incredible stories within GYG and share them this means being out and about in our restaurants events sponsorships and everything else we do!
Bring the fire to social: Create memorable content for TikTok Instagram Facebook YouTube Shorts Snapchat and whatever platform Gen Alpha is going to be on next!
Be our culture translator: Turn GYGs bold personality and rich stories into posts stories & reels - complete with the killer hooks and fast cuts that keep people watching.
Content creation machine: Shoot edit write design youre the Swiss Army knife of social content equally comfortable being the face on camera or the director behind it and capable of pumping out multiple pieces every day.
Trend detective: Spot whats about to blow up and figure out whether there is an authentic way for GYG to get involved before its gone stale!
Understand Metrics in Minutes: Find the sweet spot for every piece of content that runs on our channels. Whether thats reach video views clicks and more youll be able to determine if the content is fire or a flop. Track whats working whats not and ultimately what drives sales.
Campaign support: Help bring our big campaigns to life on social from new product launches to our legendary sock drops.
Community vibes: Engage with our followers like theyre your besties (because they kind of are).
Brand guardian: Keep everything on-brand while pushing creative boundaries (its a skill).
Who You Are
A born storyteller. You see stories everywhere in people processes moments and meals and know how to craft them for social.
A social media native. You dont just use social media you understand it in your bones.
Creatively restless endlessly curious. Always thinking of the next idea the better transition the funnier caption the more engaging story.
Quick on your feet. Youre able to ideate create and publish lots of content all on the fly
Brand obsessed. You get what makes GYG special and can translate that into pixels and videos.
Hungry for more. Not just for burritos (though that helps) but for growth learning and pushing boundaries.
Team player. Happy to jump in travel collaborate source ideas from across the business and make the whole crew look good!
What Youve Done
Created content professionally for 2 years whether agency-side in-house or freelance
Mastered the platforms TikTok Instagram Facebook Snapchat YouTube....
Edited video content that people actually want to watch (phone editing counts fancy software is a bonus).
Written copy that makes people stop scrolling and start engaging.
Report on success and show how you are achieving the KPIs set for content and campaigns.
Worked with influencers or know how that world operates.
Used social media management tools scheduling analytics the whole shebang.
Skills & Experience
Narrative storytelling finding the human stories and the ones that make you hungry and crafting them for social
Content creation across all formats video photo graphics copy you name it
Video editing skills (mobile apps desktop software whatever gets the job done)
On-camera presence and directing skills comfortable being talent or coaching others to be their best on camera
Ability to travel to tell our audience whats going on at GYG
Copywriting that converts captions scripts hashtags that actually work
Platform expertise knowing what works where and why
Analytics interpretation turning numbers into next steps
Creative problem solving turning challenges into content opportunities
If youre shortlisted well be asking you to show us your content creation skills so be prepared to get creative!
The Benefits of Working for GYG
Love Ya Leave (5 weeks annual leave)
Short Term Bonus Incentive Program (Annual)
Long Term Incentive Program
Annual GYG Gift Card
Flexible Work from Home (1 day per week)
Lots of exclusive GYG merch uniform
Mobile phone allowance
Annual Summits and Events
Employee Referral Program
Frequent Travel
100% in house marketing team allowing for insane creativity (creative design video photography PR content digital events sponsorship customer service)
Great learning and development opportunities
Professional Career development
Training and use of state of the art Mar/tech platforms
GYG Photography & Recording Studio (Best in class equipment)
Ready to join the family Apply now to start the conversation
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
