Senior CRM Manager

JOIN YOUSICIAN

Yousician impacts and enriches the lives of millions of people by empowering them to play the music they love learn something new and nourish their well-being with something meaningful. We merge music and tech to amplify the everyday. We reimagine the way people learn to play so that everyone can play.

And you dont need to be a musician to join Yousician!

Were a band of passionate professionals who love what they do are great at it and move to the beat of the same drum. Were for all players from newbies to seasoned pros. If you are looking for a rewarding career opportunity that helps shape the future of music-tech youre in the right place!

WHY YOU SHOULD APPLY

Youll be the architect and driver of our CRM vision for GuitarTuna building data-driven highly personalized lifecycle campaigns that engage retain and convert users at every stage. Working alongside product data marketing and creative teams youll have a direct impact on the growth trajectory of one of the worlds most beloved music apps.

WHAT YOU WILL DO

As a Senior CRM Manager for GuitarTuna your day-to-day responsibilities will involve:

• Develop and execute a comprehensive CRM strategy for GuitarTuna balancing initiatives to increase DAU and maximize revenue through user retention upsell and reactivation campaigns.
• Own the end-to-end lifecycle marketing roadmap: onboarding engagement win-back and monetization flows across email push in-app messaging and emerging channels.
• Design launch and optimize segmented personalized campaigns using data insights behavioral triggers and experimentation (A/B testing multivariate testing).
• Collaborate closely with product data and growth teams to align CRM initiatives with feature releases content drops and seasonal campaigns.
• Analyze campaign performance against key KPIs (DAU LTV conversion churn ARPU) and translate insights into actionable improvements.
• Champion a culture of experimentation continuously testing new tactics to unlock incremental engagement and revenue.
• Ensure CRM best practices compliance and deliverability across all channels and regions

WHAT YOU NEED TO SUCCEED

• 5 years of hands-on CRM lifecycle or retention marketing experience in high-scale B2C mobile apps ideally subscription or freemium models.
• Proven track record of driving both DAU and revenue through data-driven segmented CRM campaigns.
• Deep expertise in CRM tools (Braze Iterable Salesforce etc.) user segmentation and marketing automation.
• Strong analytical skills; comfortable with cohort analysis funnel metrics and experimentation frameworks.
• Experience collaborating in cross-functional fast-paced environments and influencing product roadmaps.
• Creative thinker with a passion for music digital education or creative technology.
• Excellent written and verbal communication skills in English.

WHAT WE OFFER

• Youll have an opportunity to join our diverse international team backed by the top VCs and competing with the best education applications in the world
• Youll have a meaningful and profound impact on the lives of millions of musicians and future musicians all around the world.
• Youll get to work with a passionate and friendly growing band of PMs designers developers and data scientists.
• Relocation support
• Youll get a competitive compensation package - salary perks- and work in an awesome office in Berlin.

HOW TO APPLY

Send us your application and CV(in English). Or get in touch with us through our Talent Acquisition Partner Lets make the world a more musical place together! #rockon

ABOUT US

Yousician is the worlds largest music-tech company with millions of users worldwide. Based in Helsinki Finland Yousician is home to the category-defining Yousician and GuitarTuna apps. Yousician the #1 platform to learn and play music makes learning fun easy and more accessible for everyone. Yousicians innovative award-winning technology listens to you play and gives instant feedback. With interactive gamified lessons and songs and courses by world-famous artists like Metallica and Jason Mraz Yousician empowers people to play music they love. GuitarTuna the #1 tune-and-play app (iOS Android WP) has won numerous international business awards including WIREDs hottest Finnish start-up SXSW Midem and educational awards such as Sunday Times Worlds best apps and Best European Learning Game. Today Yousician employs 140 professionals from nearly 30 nationalities. Were hiring so come join our amazing team and help us make the world a more musical place!

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