Digital Analytics & Conversion Lead Hybrid
Digital Analytics & Conversion Lead Hybrid
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Job Description
Location: Hobart Brisbane or Bundaberg
At MyState were embarking on an exciting journey of growth and transformation. Following the recent merger of MyState Bank and Auswide Bank were now a part of a larger group operating under four trusted brands: MyState Bank Auswide Bank SelfCo and TPT Wealth. This expansion brings new opportunities a broader market and an even stronger commitment to delivering exceptional service.
Our collaborative customer-focused culture empowers our team to thrive and make a real impact. Reporting to the Senior Manager of Digital Marketing this role offers the chance to lead a data-driven marketing transformation across all our brands.
A day in the life
At MyState were big enough to offer great products and services to our customers yet small enough that your role will have a significant impact on the business.
In this role youll take ownership of the end-to-end digital analytics frameworkfrom tagging and tracking to reporting and insights. Youll lead the optimisation of our online experience guiding website visitors through to completed online accounts using a strong data-driven and testing approach.
About you
Were looking for someone who brings:
- Proven experience in digital analytics CRO or performance marketing roles.
- Advanced knowledge of Google Analytics 4 Google Tag Manager and CRO platforms (e.g. Optimizely Google Optimize Adobe Target).
- Hands-on experience running A/B tests analysing results and making optimisation recommendations.
- Strong analytical skills with the ability to interpret data and communicate insights effectively.
- A self-starter mindset with a passion for continuous improvement and learning.
Ready to join us
Apply now! or by midnight Tuesday 1 July 2025.
Employment with MyState is subject to background checks including Bankruptcy Police and Credit check to verify your suitability to work in the finance sector.
MyState Limited is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive work environment for everyone that works with us. All applicants will be considered for employment regardless of their race religion gender identity sexual orientation age or disability.
Employment Type
Full-Time
