Digital Content Specialist
Digital Content Specialist
Posted on :
12-06-2025
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1 Vacancy
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Job Description
Job Description Summary
The Digital Content Specialist supports the creation and execution of digital content across university websites email campaigns social media channels landing pages and other digital platforms. Working closely with colleagues both within Strategic Marketing and Communications and across campus this role helps produce and manage content that engages diverse audiences including current and prospective students and supports institutional priorities. The Digital Content Specialist will have hands-on experience in digital advertising content strategy and audience engagement across the full marketing funnel ensuring adherence to Chapman brand and writing guidelines across channels. This position reports to the Digital Marketing Manager in Chapman Universitys Strategic Marketing and Communications department. This position is in person in Orange CA. The successful candidate will be expected to be in the office 3-5 days a week.
Responsibilities
Support the creation and execution of digital content across university websites email campaigns social media channels landing pages and other digital platforms: Create and maintain content and webpages across multiple institutional websites that deliver exceptional user experiences for prospective students and other key audiences. Design audience-focused visuals assist in the creation design and distribution of email campaigns and support the coordination of video production efforts. Support the development of social media content that strategically targets prospective students at various stages of the enrollment funnel nurturing interest and engagement throughout their decision-making journey. Contribute to the planning execution and optimization of digital campaigns across owned earned and paid channels including social media search and web platforms. Other duties Assist with special and administrative projects across the office and other duties as assigned. Will support strategic communications and PR efforts as needed and directed.
Required Qualifications
Bachelors degree in communications marketing public relations advertising business or related field. Experience in a communications digital content social media digital marketing or related role. Excellent web and copy-editing skills (grammarian great proofreader understand visual web aesthetics and have a working knowledge of web principles) Familiarity with social media platforms (e.g. Instagram Facebook LinkedIn TikTok) and an understanding of platform best practices. Basic HTML CMS and Photoshop skills experience with online publishing and content management systems (e.g. WordPress Cascade Modern Campus. Entrepreneurial self-starter with tact and diplomacy skills. Strong attention to detail and project management skills. Ability to quickly learn and adapt to enterprise systems software and tools. Excellent communications skills and time management. Ability to follow policies and procedures for Chapman University and the department; able to interpret adapt and apply guidelines and procedures. Strong interpersonal skills with a diverse group of individuals at all organizational levels. Ability to analyze troubleshoot and resolve web issues for Chapman constituents. Ability to collaborate effectively across teams and take direction while contributing creative ideas.
The Digital Content Specialist supports the creation and execution of digital content across university websites email campaigns social media channels landing pages and other digital platforms. Working closely with colleagues both within Strategic Marketing and Communications and across campus this role helps produce and manage content that engages diverse audiences including current and prospective students and supports institutional priorities. The Digital Content Specialist will have hands-on experience in digital advertising content strategy and audience engagement across the full marketing funnel ensuring adherence to Chapman brand and writing guidelines across channels. This position reports to the Digital Marketing Manager in Chapman Universitys Strategic Marketing and Communications department. This position is in person in Orange CA. The successful candidate will be expected to be in the office 3-5 days a week.
Responsibilities
Support the creation and execution of digital content across university websites email campaigns social media channels landing pages and other digital platforms: Create and maintain content and webpages across multiple institutional websites that deliver exceptional user experiences for prospective students and other key audiences. Design audience-focused visuals assist in the creation design and distribution of email campaigns and support the coordination of video production efforts. Support the development of social media content that strategically targets prospective students at various stages of the enrollment funnel nurturing interest and engagement throughout their decision-making journey. Contribute to the planning execution and optimization of digital campaigns across owned earned and paid channels including social media search and web platforms. Other duties Assist with special and administrative projects across the office and other duties as assigned. Will support strategic communications and PR efforts as needed and directed.
Required Qualifications
Bachelors degree in communications marketing public relations advertising business or related field. Experience in a communications digital content social media digital marketing or related role. Excellent web and copy-editing skills (grammarian great proofreader understand visual web aesthetics and have a working knowledge of web principles) Familiarity with social media platforms (e.g. Instagram Facebook LinkedIn TikTok) and an understanding of platform best practices. Basic HTML CMS and Photoshop skills experience with online publishing and content management systems (e.g. WordPress Cascade Modern Campus. Entrepreneurial self-starter with tact and diplomacy skills. Strong attention to detail and project management skills. Ability to quickly learn and adapt to enterprise systems software and tools. Excellent communications skills and time management. Ability to follow policies and procedures for Chapman University and the department; able to interpret adapt and apply guidelines and procedures. Strong interpersonal skills with a diverse group of individuals at all organizational levels. Ability to analyze troubleshoot and resolve web issues for Chapman constituents. Ability to collaborate effectively across teams and take direction while contributing creative ideas.
Required Experience:
Unclear Seniority
Employment Type
Full Time
Key Skills
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