Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100 countries for our industry-leading security user fund transparency trading engine speed deep liquidity and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education research payments institutional services Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
*Please note that only English CVs will be reviewed.
Responsibilities:
Plan execute and optimize marketing campaigns across various channels to drive brand awareness engagement and growth;
Lead data-driven campaigns and product positioning rooted in deep customer and market understanding across all marketing channels including CRM digital social media performance marketing and affiliate marketing;
Identify and implement process improvements to enhance operational efficiency and effectiveness;
Foster and maintain strong relationships with the Binance community partners and stakeholders through regular communication and engagement activities;
Plan and implement community-building strategies via various local social channels and offline events to drive engagement and foster a sense of community among our users;
Collaborate closely with the ES Marketing Lead and other regional and global teams to ensure alignment and consistency in marketing strategies.
Requirements:
Bachelors degree in Marketing Business Administration or a related field;
Proven experience of at least 3 years in marketing operations or community relations preferably in the cryptocurrency or tech industry;
Proven experience launching and managing community initiatives (e.g. building an online forum launching an affiliate program managing events managing social media platforms);
Strong understanding of cryptocurrency-related terminologies and trends;
Proven track record of managing successful marketing campaigns and community engagement initiatives;
Exceptional communication and interpersonal skills;
Ability to thrive in a fast-paced result-oriented environment;
Strong ability to multitask and work quickly under tight daily deadlines;
Fluency in English and Spanish is required.
Why Binance
Shape the future with the worlds leading blockchain ecosystem
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle unique fast-paced projects with autonomy in an innovative environment
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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