Strategic Enrollment Marketing Manager

The Strategic Enrollment Marketing Manager (Marketer II) strategically develops and manages enrollment management marketing plans and projects for assigned Utah State University Statewide Campuses with the express purpose of generating and nurturing prospective student leads. Client responsibilities for this position include USU Eastern USU Blanding and USU Moab. Additional marketing plans and projects will include retention persistence and completion campaigns supporting the SC and USU strategic plan. This position develops marketing plans and projects from conception to post-completion evaluation while collaborating with University Marketing and Communications (UMAC) and their assigned clients. The position reports directly to the Executive Director Marketing and Communications for Statewide Campuses.

This position is eligible for hybrid work within the state of Utah.

Marketing Strategy/Project Management:

• Developing an understanding of the competitive marketplace in which each campus client operates and determining specific marketing/communications needs through market analysis and collaboration with campus leadership.
• Creating annual recruitment marketing and communications plans that leverage UMACs resources targeting key points of the funnel and conversion opportunities; includes the understanding of costs and managing budgets for plans.
• Proactively reviewing data and analytics to strategically identify opportunities and reporting to campus clients on engagement conversion & ROI metrics; conducting quarterly internal/external research projects to develop audience and segmentation strategies and tactics.
• Providing strategic and comprehensive direction to creative teams (UMAC) and facilitating support from different units (Admissions) through workflow management system.
  Digital/Web:
• Proactively maintaining websites campaign landing pages and digital channels. Conducting quarterly audits proactively analyzing data adjusting content evaluating new trends and reporting while adjusting strategies and tactics.
• Conducting managing evaluating and optimizing digital recruitment marketing campaigns paid and unpaid via social media Internet search and other digital channels while aligning with UMACs Digital Strategy team for cohesive institutional messaging.

Admissions/Recruitment Marcom:

• Overseeing all electronic communication strategies flows and digital platforms including CRM communications texting and other areas and platforms for assigned campuses.
• Responsible for the conceptualization creation execution and evaluation of communication plans for campuses and within USUs system. Project oversight includes attention to detail timeliness and effectiveness of segmented communications plans.

Contect Production:

• Utilizing UMAC resources to create enrollment marketing content focused on generating prospective student leads and aligned with Statewide Campus marketing recruiting and strategic plans. Examples of content include posters brochures videos imaging news releases magazine stories social media posts etc.
• Managing the visual branding and identity of campus events (open houses on-campus events campus tours) including print digital signage etc. to ensure it is an aligned cohesive USU brand presentation.
• Executing media strategies and overseeing editorial (video and written) content for distribution through internal (newsletter Utah State Today Utah State Magazine) and external channels (social media local news publications).

Minimum Qualifications:

• Bachelors degree in Marketing Communications Public Relations or related field and 2 years of marketing experience
• Experience working with Microsoft Office CRM Google/Meta Ad Manager Canva project management and other marcom software tools
• Must be able to work a flexible schedule for projects that go beyond 8-5
• Demonstrated ability to self-direct and take initiative on projects

Knowledge Skills and Abilities:

• Excellent written and verbal communication skills
• Excellent organizational and team management skills
• Superb client relationship skills
• Proactive responsive professional and punctual

Along with the online application please attach:

1. Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under Resume/CV
2. Include a link or attachment with your portfolio of work in a documentto be uploaded at the beginning of your application in the Candidate Profile under Documents 1-10
3. Cover Letter to be typed/pasted at the end of your application

**Document size may not exceed 10 MB.**

Employees work indoors and are protected from weather and/or contaminants but not necessarily occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions. The employee is frequently required to reach with hands and arms and may lift and/or move up to 10 pounds.

Utah State Universitys Statewide Campuses create impact by bettering the lives of the people and places they serve. From career and technical certificates to doctorate degrees USU offers programs that help fuel local economies and empower individuals and their communities. With multiple locations across 85000 square miles USU can be the hometown university to anyone no matter where they live. Learn more at This position is eligible for hybrid work within the state of

Founded in 1888 Utah State University is Utahs premier land-grant public service university. As an R1 research institution Utah State is dedicated to advancing knowledge and serving the public good through innovative research and scholarly activities that are grounded in reciprocal engagement with local regional and global communities. USU prepares students to be active civically engaged leaders who are prepared to address critical societal challenges. Dedicated to providing a high-quality and affordable education USU remains a leader in research discovery and public impact.

USU enrolls 28900 students both online and in person atlocations throughout the state. Utah States 30 locations include a main campus in Logan Utah residential campuses in Price and Blanding and six additional statewide campuses along with education centers serving every county. USU Online educates students from all 50 states and 55 countries. For over 25 years USU Extension has served and engaged Utahns in all of Utahs counties.

Competing at the NCAA Division I level USU is a proud member of the Mountain West Conference and will join the Pac-12 Conference beginning in the 2026-2027 season. The Aggies long-standing tradition of athletic and academic excellence is exemplified by conference championships in multiple sports reflecting USUs commitment to perseverance and achievement.

Utah State is dedicated to fostering a community where all individuals feel respected valued and supported. We seek to recruit hire and retain people from all walks of life who willchampion excellence in education research discovery outreach and believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be recognized our commitment to employees when they namedUtah State the best employer in Utahin 2023.Learn moreabout USU.

The university provides aDual Career Assistance Programto support careers for partners who are also seeking is committed to providing access and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation for a disability contact the universitys ADA Coordinator in the Office of Human Resources at or.

*updated 02/2025

In its programs and activities including in admissions and employment Utah State University does not discriminate or tolerate discrimination including harassment based on race color religion sex national origin age genetic information sexual orientation gender identity or expression disability status as a protected veteran or any other status protected by University policy Title IX or any other federal state or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USUs non-discrimination policies:

Executive Director of the Office of EquityMatthew PinnerDistance Education Rm. 401

Title IX CoordinatorCody Carmichael Distance Education Rm. 404

Mailing address: 5100 Old Main Hill Logan UT 84322

For further information regarding non-discrimination please visit or contact:

U.S. Department of EducationOffice of Assistant Secretary for Civil Rights

*updated 09/2023