Marketing Communications Manager, Donor Engagement
Marketing Communications Manager, Donor Engagement
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Job Description
Overview
Since our founding in 1924 weve cut cardiovascular disease deaths in half but there is still so much more to do. To overcome todays biggest health challenges and accelerate this progress we need passionate individuals like you. Join our movement be part of the progress and help ensure a healthier future for all. You matter and so does the impact you can make with us.
The American Heart Association has an excellent opportunity for a Marketing Communications Manager Donor Engagement in our Mission Advancement department!
This position can be home-based.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful you will have access to Heart U our award-winning corporate university as well as additional training and support locally.
#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us onLinkedInInstagramFacebookX (formerly Twitter) and .
Responsibilities
The Marketing Communications Manager Donor Engagement plans develops and owns the timely production of polished and compelling donor-facing content and high-impact materials partnering across teams to develop communications that build trust convey impact and inspire continued engagement. This position leads and delivers on a well-established scope of work and a dynamic portfolio of projects supporting the cultivation and stewardship of top philanthropic donors.
The role requires a strategic creative and organized marcom professional who can envision and /or respond to a communicated vision to develop content strategy outlines scripts and plans; develop and write content for various purposes; and produce outputs in a wide variety of formats. The individual will conduct interviews with prioritized individuals engaging in a polished manner and guiding discussions to meet content objectives.
The Marketing Communications Manager works independently as well as with others to deliver a high-quality final product. The individual will be comfortable working with remote collaborators and colleagues openly leading project plans and timelines running vendor resources communicating clearly and getting results. The individual will be naturally curious continually aspiring to develop a strong command of the value mission programs and initiatives of the American Heart Association.
See below for more details about the Marketing Communications Managers scope of work:
Donor Impact Reporting Portfolio Management
- Develop compelling impact reports for assigned gifts donors and /or programs ensuring timely personalized and high-quality stewardship communications for top-tier donors and Giving Society members.
- Collaborate cross-functionally to curate accurate /citable data points stories and outcomes for reports and features to demonstrate the tangible impact of donor support.
- Ensure reports are visually engaging emotionally resonant and consistent with brand and messaging standards.
- Continuously improve processes for tracking producing and delivering impact reports to meet and exceed donor expectations.
- Monitor donor feedback and engagement to refine storytelling strategies and report formats over time.
Content Creation & Editorial Leadership
- Plan research write edit and curate a wide variety of donor-facing content including but not limited to:
- Donor stewardship magazines and newsletters.
- Annual report content.
- Targeted email campaigns and multi-email journeys.
- Executive scripts and speaking points for donor events.
- Community impact stories funding opportunity spotlights and success stories.
- Web and social media content tailored for donor engagement.
- Acknowledgement templates and stewardship reporting materials.
- Conduct interviews with donors volunteers and stakeholders to develop authentic inspiring narratives.
- Edit content from guest contributors to ensure clarity tone and alignment with brand and donor engagement goals.
Production & Creative Support
- Support executive communication needs for national donor events and high-level engagements.
- Support the implementation of donor recognition and visibility plans.
Qualifications
- Bachelors degree or equivalent work experience.
- At least three (3) years of experience.
- Experience in a communications marketing or public relations role.
- Experience managing communications project management and editorial planning.
- Experience working with volunteers and donors.
- Highly organized with demonstrated ability to manage complex projects multi-task and set priorities.
- Strong writer with excellent written and verbal communication skills adaptable to a variety of mediums.
- Demonstrated ability to work independently and as a member of a team.
- Demonstrated analytical and problem-solving skills with the ability to think critically and with context.
- Self-motivated and able to work with limited supervision.
- Solid computer skills with the capability to master new software applications and technologies. Excellent Microsoft Word Outlook Excel Zoom/Teams and PowerPoint skills required.
- Ability to engage all major principal and planned donor types and to collaborate with partners across departments and/or teams.
- Experience producing work for and/or with senior leadership and/or executives.
- Demonstrated ability to advance and align with established strategy and/or vision with the ability to take direction while also contributing ideas and value.
- Experience writing in AP style and adherence to editorial and branding guidelines.
- Ability to travel up to 5% local and overnight stay
Preferred Experience:
- Five (5) Eight (8) years of proven experience.
- Prior experience in a non-profit setting national level.
- Experience in a communications marketing or public relations role on a national scope level preferred
- Experience working with donors and volunteers in a philanthropy setting.
- Working in a collaborative setting.
- Knowledge of design such as Canva Adobe InDesign Adobe Illustrator or other similar platforms.
- Ability to leverage data to inform content development decisions.
- Experience navigating the complexities of a large matrixed organization.
- Experience providing updates in Customer Relationship Management (CRM) software.
Compensation & Benefits
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
- Compensation Our goal is to ensure you have a competitive base salary. Thats why we regularly review the market value of jobs and make adjustments as needed.
- Performance and Recognition You are rewarded for achieving success by merit increases and incentive programs; eligibility for an incentive program is based on the type of position.
- Benefits We offer a wide array of benefits including medical dental vision disability and life insurance along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being we also offer an employee assistance program employee wellness program and telemedicine and medical consultation.
- Professional Development You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Associations national online university with more than 100000 resources designed to meet your needs and busy schedule.
- Work-Life Harmonization The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year which includes several days off at the end of the year.
- Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities or for potential future positions in the organization.
The American Heart Associations 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health by 2028 the AHA will drive breakthroughs and implement proven solutions in science policy and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.
At American Heart Association American Stroke Association our mission is to be a relentless force for a world of longer healthier lives regardless of race ethnicity gender gender identity religion age language sexual orientation national origin and physical or cognitive abilities.
This position not a match with your skills Click here to see other opportunities.
In accordance with local and state laws where applicable qualified applicants with arrest or conviction records will be considered for employment.
EOE/Protected Veterans/Persons with Disabilities
Required Experience:
Manager
Employment Type
Full-Time
