We are looking for a Senior Marketing Manager with 4 years of experience in marketing lead generation and brand building. The ideal candidate should have a strong understanding of marketing collaterals customer psychology and digital strategy to drive business growth in B2B and B2G markets.
This role requires a strategic thinker who can lead high-impact marketing campaigns craft compelling brand narratives and enhance market presence. The candidate should be data-driven creative and proactive with a passion for storytelling customer engagement and social impact through technology-driven innovation
Job Responsibilities:
- Develop and execute high-impact marketing campaigns to enhance brand presence and generate leads.
- Create persuasive high-quality marketing collaterals tailored to various customer segments.
- Optimize and manage marketing budgets to maximize return on investment (ROI).
- Drive lead generation and demand generation efforts in B2B and B2G markets.
- Plan and implement performance marketing strategies including Google Ads and LinkedIn Ads.
- Craft engaging and SEO-optimized content to boost organic traffic.
- Strengthen brand positioning through organic and paid social media strategies.
- Analyze data using Google Analytics and other tracking tools to refine marketing efforts.
- Manage public relations campaigns and execute high-impact events.
- Collaborate cross-functionally with sales product and leadership teams to drive revenue growth.
- Lead and mentor marketing teams fostering a high-performance culture.
Qualification: MBA/BBA in Marketing Communications or a related field preferred.
Experience: 4 Years
Skills Required:
- Strong Understanding of Marketing Collaterals Ability to create persuasive high-impact sales and marketing materials tailored to different customer segments.
- High Skills Ability to drive marketing projects from concept to with efficiency.
- Budget Management & Optimization Expertise in managing and optimizing marketing budgets for maximum ROI.
- Self-Initiative & Problem Solving A proactive solution-oriented approach to marketing challenges.
- Deep Knowledge of Customer Psychology Expertise in understanding buyer behavior emotional triggers and decision-making patterns.
- Lead Generation & Demand Generation Proven track record of B2B and B2G lead generation success.
- Performance Marketing & Digital Advertising Experience in Google Ads LinkedIn Ads and data-driven ad optimization.
- Content Marketing & SEO Ability to craft engaging high-ranking content that drives organic traffic.
- Social Media & Brand Positioning Strong understanding of organic and paid social media growth strategies.
- Data Analysis & Reporting Proficiency in Google Analytics performance tracking and data-driven decision-making.
- Public Relations & Event Management Experience in handling media PR campaigns and high-impact events.
- Communication & Leadership Strong verbal and written communication skills with the ability to lead teams.
- Collaboration & Cross-Functional Coordination Ability to work closely with sales product and leadership teams to drive revenue growth
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