drjobs Senior Marketing Manager

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Job Location drjobs

Thiruvananthapuram - India

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

We are looking for a Senior Marketing Manager with 4 years of experience in marketing lead generation and brand building. The ideal candidate should have a strong understanding of marketing collaterals customer psychology and digital strategy to drive business growth in B2B and B2G markets.
This role requires a strategic thinker who can lead high-impact marketing campaigns craft compelling brand narratives and enhance market presence. The candidate should be data-driven creative and proactive with a passion for storytelling customer engagement and social impact through technology-driven innovation

Job Responsibilities:
  • Develop and execute high-impact marketing campaigns to enhance brand presence and generate leads.
  • Create persuasive high-quality marketing collaterals tailored to various customer segments.
  • Optimize and manage marketing budgets to maximize return on investment (ROI).
  • Drive lead generation and demand generation efforts in B2B and B2G markets.
  • Plan and implement performance marketing strategies including Google Ads and LinkedIn Ads.
  • Craft engaging and SEO-optimized content to boost organic traffic.
  • Strengthen brand positioning through organic and paid social media strategies.
  • Analyze data using Google Analytics and other tracking tools to refine marketing efforts.
  • Manage public relations campaigns and execute high-impact events.
  • Collaborate cross-functionally with sales product and leadership teams to drive revenue growth.
  • Lead and mentor marketing teams fostering a high-performance culture.

Qualification: MBA/BBA in Marketing Communications or a related field preferred.
Experience: 4 Years

Skills Required:

  • Strong Understanding of Marketing Collaterals Ability to create persuasive high-impact sales and marketing materials tailored to different customer segments.
  • High Skills Ability to drive marketing projects from concept to with efficiency.
  • Budget Management & Optimization Expertise in managing and optimizing marketing budgets for maximum ROI.
  • Self-Initiative & Problem Solving A proactive solution-oriented approach to marketing challenges.
  • Deep Knowledge of Customer Psychology Expertise in understanding buyer behavior emotional triggers and decision-making patterns.
  • Lead Generation & Demand Generation Proven track record of B2B and B2G lead generation success.
  • Performance Marketing & Digital Advertising Experience in Google Ads LinkedIn Ads and data-driven ad optimization.
  • Content Marketing & SEO Ability to craft engaging high-ranking content that drives organic traffic.
  • Social Media & Brand Positioning Strong understanding of organic and paid social media growth strategies.
  • Data Analysis & Reporting Proficiency in Google Analytics performance tracking and data-driven decision-making.
  • Public Relations & Event Management Experience in handling media PR campaigns and high-impact events.
  • Communication & Leadership Strong verbal and written communication skills with the ability to lead teams.
  • Collaboration & Cross-Functional Coordination Ability to work closely with sales product and leadership teams to drive revenue growth

campaigns,marketing,brand building,public relations,leadership,communication,brand positioning,content marketing,media,lead generation,digital advertising,digital strategy,b2b,b2g

Employment Type

Full Time

Company Industry

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