Global Content Expert (Business Development & Sales)

About the Role

We are looking for a strategic and detail-driven Global Content Expert to lead the governance orchestration and optimization of content used throughout the business development and sales execution processes. This role is critical to building a scalable AI-assisted framework for surfacing the right content to the right seller at the right time across platforms and buyer journey stages.

You will partner closely with the marketing product enablement technology and sales teams to ensure that content is high-quality relevant and easily accessible in a self-service model. This means structuring content to support automated delivery embedding it within core workflows and enabling sellers to engage more effectively with prospects and customers.

As part of the Sales Technology team within our Global Digital Sales GTM organization your work will directly impact open rates progression velocity and conversion performance across the Business Development Digital Sales and Enterprise Sales teams. By aligning people processes and technology around a content experience that truly works you will improve our customer satisfaction and sales productivity contributing directly to ServiceNows ambition of becoming a $30B business.

Key Responsibilities

• Own the end-to-end business development and sales content governance within the Global Digital Sales organization ensuring accuracy consistency and alignment with go-to-market priorities.
• Partner with Product Managers to design and manage a structured framework that maps content to personas sales stages products and buyer journeys.
• Implement AI-assisted tagging and recommendation capabilities to power self-service and in-context content delivery.
• Partner with product marketing field marketing product enablement and partner teams to streamline content creation curation and retirement processes.
• Help develop and revise the content used in all business development and sales execution processes and technologies by the Global Digital Sales Organization.
• Collaborate with Technology and Ops to integrate content into sales workflows and platforms (e.g. CRM Outreach Mural Adobe Canva Synthesia etc.).
• Analyze content usage and performance metrics (e.g. open rates progression and conversion) to continuously optimize strategy.

A Day in the Life

You might kick off your morning auditing a new content drop to ensure metadata and AI tagging align with existing taxonomies. Midday youll host a working session with Enablement and Product Marketing to align on messaging for a new product launch.

Later youll partner with the Technology team to refine how content surfaces within a guided selling experience within our Outreach and CRM platforms.

In the afternoon you review analytics dashboards and prepare a report highlighting which content assets contributed to the highest progression and win rates using these insights to refine content recommendations.

Qualifications :

Ideal Candidate Profile

• Passionate about delivering content experiences that enable sales success at scale.
• Experienced in content strategy governance and enablement in complex matrixed environments.
• Data and outcome-oriented with a strong understanding of how content drives open rates engagement and conversion.
• Deeply collaborative and customer-focused; thrives on solving user needs with smart systems.
• Energized by building systems that bring together AI automation and great content design.
• Bias for action with a focus on measurable impact and adoption.
• Curious self-learner autonomous and team player.

Qualifications

• 6 years in sales content management enablement product marketing or a related function in a SaaS or B2B tech organization.
• Proven experience with content governance frameworks and enablement ecosystems (e.g. Highspot Seismic etc.).
• Demonstrated ability to integrate content strategy with sales workflows and technology platforms.
• Experience with the Outreach platform is desirable.
• Proficient in Microsoft Suite and content analytics tools.
• Strong project management and stakeholder engagement skills across multiple departments and geographies.
• Excellent communication organization and change management abilities.
• Proficiency in English is needed and additional languages (e.g.: Spanish French Italian Japanese etc.) will be highly valued.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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