Trade Sales Manager
Trade Sales Manager
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Job Description
Job Title: Trade Sales Manager (Mombasa)
Industry: Wines and Spirits
Location: Mombasa Kenya
Salary: KES. 80000
Role Purpose:
The Trade Sales Manager will oversee the activities of a designated sales channel ensuring the implementation of effective sales and marketing strategies. This role involves managing a team of sales executives driving growth in the FMCG and luxury beverage sectors and building strong relationships with clients including wholesalers distributors and on-trade outlets such as restaurants bars and clubs.
Key Responsibilities:
Sales Strategy and Execution:
- Develop and implement sales strategies to achieve volume and profitability targets.
- Execute marketing campaigns that enhance brand visibility and market reach.
- Analyze market trends competition and consumer behavior to identify opportunities and challenges.
- Achieve sales objectives by managing and growing the on-trade and wholesale channels.
Team Management:
- Lead and mentor a team of sales executives setting clear objectives and ensuring performance targets are met.
- Provide training and support to develop team skills in sales product knowledge and customer engagement.
- Conduct regular team meetings and performance evaluations addressing any issues promptly.
Client Relationship Management:
- Build and maintain strong relationships with clients including on-trade outlets wholesalers and distributors.
- Ensure consistent client support and handle any inquiries or issues professionally.
- Represent the company at events promotions and in the nightlife sector to strengthen client engagement.
Reporting and Analysis:
- Prepare detailed monthly sales reports and performance analyses for the General Manager.
- Monitor sales data to track progress and adjust strategies as necessary.
Brand Management:
- Strengthen the positioning and image of the companys brands particularly luxury wines and spirits.
- Ensure effective promotion and visibility of products in the target market.
Qualifications and Experience:
- Bachelors degree in Marketing Business Administration or a related field.
- At least 3 years of experience in sales or marketing within the alcoholic beverage industry.
- Proven experience managing on-trade outlets wholesalers and distributors.
- Strong understanding of the luxury wines and spirits market.
- Proficiency in English and Swahili.
Skills and Competencies:
- Strong leadership and team management skills.
- Excellent communication and interpersonal abilities.
- Extroverted personality with a passion for the nightlife industry (restaurants bars and clubs).
- Strategic thinker with the ability to analyze market data and identify opportunities.
- Ability to build effective relationships across all levels of the organization.
Application Process:
Interested candidates are invited to apply by submitting an updated CV and cover letter.
For any queries please contact us at .
Employment Type
Full Time
