Lifecycle Marketing Manager
Lifecycle Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
About the Role
Were seeking a strategic and execution-focused Lifecycle Marketing Manager to join our Demand Generation team. This individual contributor role will own and optimize the full lifecycle of email marketing campaignsfrom prospect nurture to customer retention and upsell. Youll play a critical role in driving leads MQLs opportunities and revenue through thoughtful data-driven email programs.
Key Responsibilities
- Develop and execute email marketing strategies across the customer lifecycle: lead nurturing qualification conversion onboarding upsell retention and re-engagement.
- Own and optimize nurture programs and sales outreach sequences to drive pipeline and revenue.
- Collaborate with sales product marketing design communications and customer success teams to align messaging and timing across touchpoints.
- Manage campaign execution in HubSpot including list building and segmentation A/B testing and performance tracking.
- Partner with internal stakeholders external parties and agencies to plan execute scale and optimize marketing campaigns.
- Monitor and report on business KPIs (MQLs opportunities closed-won deals revenue generated) and email performance (open/click rates conversion rates).
- Continuously test and optimize prospect and customer journeys including messaging and audience segmentation targeting to improve engagement and positive business impact.
Qualifications :
What Were Looking For
- 5 years of experience in lifecycle or email marketing preferably in a B2B SaaS environment.
- Proven track record of driving measurable results through email marketing automation.
- Strong hands-on experience with tools like HubSpot or similar platforms including email campaigns workflows sales sequences smart content rules.
- Strong analytical skills ability to work with large datasets identifying trends and making data-driven strategic recommendations. Experience working with Tableau and Excel.
- Excellent communication and presentation skills.
- Project management skills experience working with multiple teams and agencies.
- Self-starter with a collaborative mindset and a passion for growth.
- Proactive team member who is passionate about identifying new opportunities and areas for improvement and expansion and is capable of initiating new projects and driving them to completion.
- Excellent time management skills ability to manage multiple projects simultaneously and deliver strong business results.
- Exceptional work ethic.
Additional Information :
Acumatica is an Affirmative Action and Equal Opportunity Employer/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against on the basis of disability.
If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application please e-mail . This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails sent for this purpose will be returned. Emails sent for other purposes such as following up on an application or technical issues not related to a disability will not receive a response.
For this role the salary range is $00 annually. This range represents the low and high end of the salary range for this job and may vary based on location. The actual salary offer will carefully consider a wide range of factors including skills qualifications experience and other relevant elements.
At Acumatica certain roles are eligible for additional rewards including annual bonus and stock. These awards are allocated based on individual performance. In addition certain roles also have the opportunity to earn sales incentives based on revenue or utilization depending on the terms of the plan and the employees role.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
