Senior Product Marketing Manager

Please note: We are on a hybrid schedule: 3 days in office Tuesday-Thursday. Employee must be local or relocate to Utah. 

We are seeking a highly motivated and results-drivenSenior ManagerProduct Marketing to join our dynamic Corporate Marketing Team. This individual will play a key role in driving the strategic development and execution of marketing programs supporting one of Cricuts product categories. This rolewill collaborate closely with product management creative retail channel marketing social media influencer and direct-to-consumer marketing teams on a wide array of marketing programs. Specific areas of focus include ownership of product positioning and messaging global product launch initiatives online content strategy for new products and partnering with cross-functional teams to develop full-funnel digital marketing programs. The ideal candidate will have strong project management and critical thinking skills a passion for deeply understanding consumer needs and the ability to translate insights into programs that can be measured.  

Key Responsibilities: 

• Develop key marketing strategies and plans including the definition of program objectives target audiences strategies/tactics deliverables timeline and KPIs   
• Work closely with Global Product Management to develop product positioning documents and go-to-market strategic briefs. 
• Lead cross-functional teams including Creative Digital Corporate Marketing Channel Marketing Sales and external agencies to implement and execute cross-functional marketing programs   
• Effectively communicate at and align all levels in the organization including high-level executives   
• Drive development of marketing briefs and partner with creative team to execute against goals   
• Analyze consumer insights to develop a strong understanding of key audiences consumer journeys and purchase barriers and proactively leverage insights to build marketing plans  
• Analyze program performance to improve opportunities performance and partnerships   
• Stay on top of the latest marketing trends tools and best practices to continually innovate and implement cutting-edge strategies  
• Strategic plans for content supporting Product Detail Pages (PDP) for and retail partner sites. 
• Develop project timelines align stakeholders and ensure on-time delivery of marketing assets. 
• Partner with Site Optimization Manager to develop and implement content for A/B and multivariate testing strategies that align with business objectives. 
• Monitor competitors product and marketing strategies to inform product marketing messaging and content strategy 
• Ability to manage multiple projects manage workload and meet deadlines. 

Who You Are: 

• Youre highly strategic and an idea generator but can also live in the details when developing and executing against a plan. 
• Youll need to effectively manage both direct/indirect resources communicate strategies and plans to the broader organization and keep stakeholders in alignment 
• A self-directed problem-solver.
• An excellent project manager with the ability to juggle multiple priorities in a fast-paced environment. 
• A strategic thinker with strong execution skills able to manage multiple projects and priorities effectively. 
• Highly organized with a keen eye for detail ensuring nothing falls through the cracks. 
• A strong communicator and collaborator who can work cross-functionally with internal teams and external partners. Ability to influence group efforts. 
• A problem-solver who thrives in a fast-paced evolving environment. 
• Demonstrates the ability to be fast innovative passionate persuasive growth-minded resourceful and proactive. 
• Demonstrates ability to manage complex marketing projects showing insight in enhancing brand presence and product visibility. 
• Ecommerce marketing experience 
• Passion for handmade crafts and DIY a bonus! 

Qualifications :

• Bachelors degree in a relevant field of study or equivalent experience MBA a plus   
• 5 years of experience in B2C marketing and end-to-end campaign management   
• Ability to manage and prioritize multiple projects simultaneously and lead a cross-functional team to deliver strong results   
• Strong analytical and problem-solving orientation with clear examples of using data for target setting measurement ROI analysis and optimizations   
• Experience serving as primary stakeholder to creative teams to translate strategic briefs into flawless assets for marketing campaigns   
• Lead and influence cross-functional teams effectively and build strong relationships to deliver outstanding results in a collaborative fashion   
• Demonstrated track record of operating independently and efficiently to manage multiple priorities and projects simultaneously and to manage milestones and deadlines in a fast-paced environment   
• Ability to prioritize and make strategic choices identifying high impact near term opportunities while keeping an eye on long-term priorities   
• Innovative and growth mindset ability to lead the organization to learn fast and embrace ambiguity   
• Effective communicator at all levels in the organization including high-level executives and both technical and non-technical teams   
• Curiosity for the consumer developing a core understanding of their needs and translating into business requirements and experiences  
• Bonus: running and hosting events that incorporate livestream productions and other marketing tactics that expand reach and impact on a global level.    

Additional Information :

A Quick Note Before You Apply

Cricut is in a powerful chapter of transformation. Were evolving fastrefining our strategy growing our teams and raising the bar across the board. This is an incredible opportunity for the right kind of personbut its not for everyone.

Were looking for A-playerspeople who dont just meet expectations but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum keep reading.

Heres what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.
You dont wait for perfect clarity to take actionyou start learn and adjust. You believe that speed matters especially when paired with thoughtfulness. You ask: What can move forward today and push past inertia.

You set high standardsespecially for yourself.
Youre proud of your work and protective of your reputation. You take ownership deliver quality and dont cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and dont get distracted by noise. You prioritize well and manage your time wisely.

You collaborate like a pro.
You elevate the people around you communicate clearly and give thoughtful feedback. Youre low ego high outputand your team loves working with you.

What to Do Next: 

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information!

At Cricut we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race color religion sex sexual identity gender identity marital status veteran status nationality citizenship age disability medical condition pregnancy or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.

Remote Work :

No

Employment Type :

Full-time