Manager, Marketing Analytics & Forecasting
Manager, Marketing Analytics & Forecasting
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$ 110000 - 140000
1 Vacancy
Job Description
Job Description:
Manager Marketing Analytics & Forecasting
The Dow Jones Marketing team is looking for a strategic and analytically strong Manager Marketing Analytics and Forecasting with deep expertise in forecasting and financial scenario planning. In this role you will build scenario planning tools that predict how changes in marketing strategy and budget allocation impact key business outcomes- including order volume and revenue both in the short and long term. You will work cross-functionally with Finance Strategy and Performance Marketing teams to deliver actionable insights and help shape our go-to-market strategy. This role reports to the Director of Marketing Analytics and is critical to supporting executive decision-making.
Responsibilities:
- Develop and maintain tools to forecast order volume revenue and marketing-driven performance.
- Lead financial scenario planning efforts to quantify the impact of strategy shifts (e.g. channel mix campaign timing spend changes) on business outcomes.
- Partner with Finance Strategy and Marketing to align forecasting inputs with overall business planning cycles and goals.
- Create dynamic financial models that reflect different assumptions time horizons and business scenarios (e.g. best/worst case).
- Analyze historical performance to identify key drivers of revenue and conversion across channels and customer segments.
- Present insights and recommendations to senior leadership in a clear data-driven narrative.
- Help design and implement frameworks for long-term revenue planning that integrate marketing and business strategy.
Qualifications:
- Bachelors or Masters degree in Economics Finance Data Science Marketing Analytics or a related quantitative field.
- 7 years of experience in Marketing Analytics focused on the Media Industry FP&A or business analytics with a strong focus on forecasting and financial modeling.
- Demonstrated experience building and managing scenario planning models tied to revenue and orders.
- Advanced proficiency in SQL Excel and statistical tools (e.g. Python R).
- Deep understanding of marketing funnel metrics and how they tie into financial outcomes.
- Strong communication skills including experience presenting to senior stakeholders
- Ability to work under tight deadlines
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Reasonable accommodation: Dow Jones Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones - CMO - MarketingJob Category:
Data Analytics/Warehousing & Business IntelligenceUnion Status:
Non-Union rolePay Range: $110000 - $140000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Manager
Employment Type
Full-Time
