eCornell Chief Marketing Officer (Remote)
eCornell Chief Marketing Officer (Remote)
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$ 200000 - 265000
1 Vacancy
Job Description
Compensation
While the system displays a lower range this position has been approved for a base salary range of $200000 - $265000.
The Opportunity
eCornells Chief Marketing Officer leads marketing strategy and drives sustainable growth across Cornells online and executive education programs. This senior leader will be responsible for developing and executing integrated marketing initiatives that elevate Cornells position in professional education strengthen enrollment pipelines and reinforce our brand as a leader in digital and hybrid learning.
This role demands a strong grasp of both B2B and B2C marketing within a premium education context. The position also supports marketing efforts related to eCornells social impact programs.
Were looking for someone who is both strategic and hands-on someone who connects business goals with product direction and brand vision to create compelling results-driven campaigns. The ideal candidate will be curious open-minded and action-oriented with a proven ability to build influence and momentum within a matrixed organization.
This is an opportunity to make a significant mark with a world-class brand. At eCornell youll guide marketing for one of the most successful and fast-growing online learning organizations. You will work within a respected Ivy League institution that operates with entrepreneurial energy and purpose. This highly visible role shapes strategy messaging and marketing innovation across executive education corporate partnerships social impact and online masters programs. If you thrive in fast-paced mission-driven environments and want your work to have a global impact wed love to hear from you!
As eCornells Chief Marketing Officer you will be responsible for:
Strategic Leadership
Develop and implement marketing strategies aligned with eCornells mission and growth goals
Lead brand strategy and positioning in the competitive executive education market
Drive innovation across digital and traditional channels
Collaborate with executive leadership on strategy development and alignment
Build relationships with stakeholders across Cornell University
Ensure alignment with Cornells institutional brand
Marketing Operations
Oversee digital marketing content strategy brand management and analytics
Lead integrated campaigns across paid owned and earned media
Manage a $25M marketing budget and optimize ROI
Guide pricing and go-to-market strategies for premium programs
Create clear value propositions for individual and enterprise clients
Digital Marketing & Technology
Drive excellence across SEO PPC email social and content marketing
Oversee the marketing tech stack and data analytics infrastructure
Lead CRM and marketing automation strategies
Improve conversion rates and user experience
Implement advanced tracking and attribution for customer journeys
Corporate & Executive Education
Develop targeted campaigns for C-suite and executive audiences
Build thought leadership platforms in collaboration with faculty
Design marketing strategies for high-value offerings ($5K$50K)
Team Leadership
Build and mentor a high-performing cross-functional team
Foster collaboration with Sales Product Technology and Academic partners
Establish KPIs and performance metrics
Manage agency and vendor relationships
Support a culture of accountability and innovation
What Youll Need to Apply for Consideration
Required: Resume and cover letter describing your interest in the role and how your experience aligns with eCornells goals.
Recommended:
One to two samples of a campaign strategy (PDF slide PDF or Word one-pager or live link)
A messaging framework or creative brief
What You Bring:
Bachelors degree and 7 to 10 years of relevant experience or equivalent combination
Proven track record in marketing premium education or professional services
Experience marketing to executive-level audiences and corporate clients
Strong digital marketing expertise and data-driven decision-making capabilities
Experience in building and scaling marketing operations
Demonstrated success in driving enrollment growth and revenue generation
Excellence in strategic planning and execution
Strong leadership and team development capabilities
Youll Stand Out if You Also Demonstrate:
Innovation mindset and ability to drive digital transformation
Strong analytical and problem-solving skills
Excellence in cross-functional collaboration
Deep understanding of higher education and executive education landscape
Strong communication and presentation skills
Change management experience
Results-oriented with entrepreneurial spirit
Diplomatic approach to stakeholder management
Understanding of both online and in-person executive education delivery models
Experience successfully optimizing web properties to deliver on key business metrics
Rewards and Benefits
This position is based in Ithaca New York however the successful applicant may perform this role remotely anywhere within the United States. Employees who work remotely may receive multiple W-2 Forms depending on their work location.
The New York Convenience of employer guidelines require New York State individual tax reporting and withholding for this position. Additional individual state income tax filings may also be required if working temporarily outside of New York State.
Cornell receives national recognition as an award-winning workplace for our health wellbeing and sustainability.
Our benefits programs include comprehensive health care options generous retirement contributions access to wellness programs and employee discounts with local and national retail brands. We invite you to follow this link to get more information about our benefits: Understand Your Benefits Working at Cornell.
Our leave provisions include health and personal leave three weeks of vacation and 13 holidays: Martin Luther King Jr. Day Memorial Day Juneteenth Independence Day Labor Day Thanksgiving and the day after and an end of the year winter break from December 25-January 1. To offer greater flexibility for observing faiths and traditions we also offer two additional floating holidays. Learn more about our generous leave provisions: Holiday and Accrued Time Off Working at Cornell
Cornells impressive educational benefits include tuition-free Extramural Study and Employee Degree Program tuition aid for external education and Cornell Childrens Tuition Assistance Program. Learn more about our extensive educational benefits: Education Benefits Working at Cornell
Follow this link to learn more about the Total Rewards of Working at Cornell:Total Rewards Working at Cornell.
Visa sponsorship is not available for this position.
Cornell is an equal opportunity employer. For more information click here.
University Job Title:
Communication Mgr IIJob Family:
Communications/MarketingLevel:
HPay Rate Type:
SalaryPay Range:
$128379.00 - $156907.00Remote Option Availability:
RemoteCompany:
EndowedContact Name:
Tracy FaunceJob Titles and Pay Ranges:
Non-Union Positions
Noted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria:
Prior relevant work or industry experience
Education level to the extent education is relevant to the position
Unique applicable skills
Academic Discipline
To learn more about Cornells non-union staff job titles and pay ranges see Career Navigator.
Union Positions
The hiring rate of pay for the successful candidate will be determined in accordance with the rates in the respective collective bargaining agreement. To learn more about Cornells union wages see Union Pay Rates.
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For general questions about the position or the application process please contact the Recruiter listed in the job posting or email .
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EEO Statement:
Cornellwelcomes students faculty and staff with diverse backgrounds from across the globe to pursue world-class education and career opportunities to further the founding principle of ... any person ... any study. No person shall be denied employment on the basis of any legally protected status or subjected to prohibited discrimination involving but not limited to such factors as race ethnic or national origin citizenship and immigration status color sex pregnancy or pregnancy-related conditions age creed religion actual or perceived disability (including persons associated with such a person) arrest and/or conviction record military or veteran status sexual orientation gender expression and/or identity an individuals genetic information domestic violence victim status familial status marital status or any other characteristic protected by applicable federal state or local law.
Cornell University embraces diversity in its workforce and seeksjob candidates who will contribute to a climate that supports students faculty and staff of all identities and backgrounds. Wehire based on merit andencourage people from historically underrepresented and/or marginalized identities to with federal law Cornell engages in affirmative action in employment for qualified protected veterans as defined in the Vietnam Era Veterans Readjustment Assistance Act (VEVRRA) and qualified individuals with disabilities under Section 503 of the Rehabilitation Act. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.
Required Experience:
Chief
Employment Type
Full-Time
