drjobs Marketing Technology Specialist (m/f/d)

Marketing Technology Specialist (m/f/d)

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1 Vacancy
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Job Location drjobs

Munich - Germany

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

At AutoScout24 were revolutionizing how marketing operateswith smarter data seamless systems and powerful automation. Were now looking for a Marketing Technology Specialist (m/f/d) to take ownership of our marketing tracking and analytics framework and help us make data-informed decisions to optimize efficiency and ROI of our multi-channel marketing funnel.

This role is perfect for someone who enjoys working cross-functionally across analytics tech and marketing and is passionate about solving tracking puzzles in a fast-paced environment where experimentation and innovation drive growth.

What you will do

  • Work closely with marketing analytics tech and vendors to gather requirements translate business needs into tech solutions and support campaign execution.
  • Take technical ownership of advertising platforms (e.g. Google Ads Meta) and help enrich marketing signals and targeting effectiveness.
  • Conduct proactive audits and troubleshooting for GTM UTMs and tracking implementations across ad platforms.
  • Support and improve campaign tracking frameworks ensuring consistency in UTMs taxonomy and campaign naming.
  • Collaborate with marketing managers on A/B tests and experimentation to drive channel performance anduser growth.
  • Lead audience segmentation targeting strategies and exclusions across platforms ensuring precision and compliance.
  • Build andmaintain connections between marketing tools and analytics infrastructure enabling accurate performance measurement and attribution.
  • Partner withanalytics to set up and optimize robust measurement frameworks.
  • Contribute to marketing performance optimization initiatives through automation insights and tool improvements.

What you will bring

  • 3 years of hands-on experience in marketing analytics and technology ideally in a consumer-focused business.
  • Strong knowledge of Google Analytics and attribution concepts; bonus if youve worked with MMPs (e.g. Adjust AppsFlyer).
  • Strongproficiency with Google Tag Manager (GTM) or similar tracking tools solutions e.g. Snowplow as well as major marketing ad platforms (e.g. Google Meta Criteo Microsoft).
  • Solid experience in SQL and working with modern data stacks (e.g.BigQuery dbt Airflow).
  • Knowledge of BI tools like Tableau or AmazonQuicksight with a sharp eye for data storytelling.
  • A strategic mindset with the ability to simplify complex technical details for both technical and non-technical audiences.
  • Demonstrated ability to work independently lead cross-functional initiatives and drive impact in an agile environment.
  • Fluency in English.

Required Experience:

Unclear Seniority

Employment Type

Full Time

Company Industry

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