Growth Marketing Manager
Growth Marketing Manager
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Job Description
At Lassie were building a healthier future for pets and their humans. As Europes first preventive pet insurance provider we combine modern insurance with science-backed pet care tips and a digital experience that supports every pet parent. Were growing fast across Europe and are looking for smart driven people to help us scale responsibly.
Were looking for a hands-on and data-driven Growth Marketing Manager to lead and scale our Search and Affiliate marketing efforts across multiple European markets. This is a key role in Lassies Growth team responsible for driving efficient customer acquisition through Google Search Bing and performance-based partnerships.
Youll own strategy execution and optimizationwhile working closely with local market teams creative product and analytics to ensure sustainable growth with a strong ROI focus.
Tasks
- Own and manage paid search campaigns (Google Bing) end-to-end: planning execution reporting and optimization
- Scale and optimize our affiliate marketing program identifying and onboarding high-performing partners
- Collaborate with country managers to adapt and localize acquisition strategies across markets
- Conduct keyword research A/B testing and performance deep-dives to drive continuous improvement
- Work closely with the analytics team to track CAC ROAS and LTV and ensure accurate attribution and reporting
- Partner with creative and content teams to test new ad copy and landing pages tailored to search & affiliate channels
- Stay on top of trends and algorithm changes in paid search and affiliate marketing to keep us ahead of the curve
- Coordinate with tech and tracking teams to ensure smooth integrations and partner attribution
Requirements
- 24 years of hands-on experience in performance marketing ideally with a strong focus on paid search and/or affiliate
- Proven track record of hitting performance goals and scaling acquisition channels efficiently
- Deep understanding of Google Ads Microsoft Ads and affiliate platforms/networks (e.g. AddRevenue Finance Ads etc)
- Strong analytical skills and proficiency with tools like Google Analytics Looker/Tableau Sheets/Excel etc.
- Self-starter who can take ownership prioritize and drive impact
- Experience working across multiple markets or languages is a plus
- Passion for pets and Lassies mission is a big bonus!
Employment Type
Full Time
