Senior Influencer Manager
Senior Influencer Manager
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Job Description
About Wedded Wonderland
Wedded Wonderland is the leading voice in the wedding and events industry celebrated for its influence in content community and digital innovation. With a growing global presence we are redefining how modern audiences engage with brands through meaningful storytelling creative campaigns and trend-forward experiences. We re now looking for an experienced Senior Influencer Manager to lead our influencer strategy and elevate our brand visibility and engagement.
About the Role
As Senior Influencer Manager you will be responsible for developing and implementing a high-performing influencer strategy across multiple markets. You will work closely with communications content and marketing teams as well as external partners to identify top talent drive impactful collaborations and ensure seamless campaign execution aligned with overall brand goals.
Key Responsibilities
Strategic Development: Lead the creation and execution of a comprehensive influencer strategy collaborating with internal stakeholders to define influencer roles goals and KPIs.
Talent Collaboration: Build and maintain strong relationships with social-first influencers and content creators advising on creative deliverables and coordinating timelines.
Agency Coordination: Evaluate and manage influencer agencies supporting the development of briefs guidelines and campaign protocols.
Trend & Audience Insights: Conduct in-depth research into audience behaviors preferences and influencer trends to guide selection and content planning.
Content Activation: Identify and respond to social trends and cultural moments deploying timely influencer campaigns that drive engagement.
Campaign Oversight: Monitor manage and analyze influencer campaigns using tools such as CreatorIQ and Sprinklr delivering insights and performance reports.
Best Practice Alignment: Offer guidance on influencer strategies to ensure alignment with brand messaging campaign goals and global standards.
Innovation & Tools: Stay ahead of industry developments adopting new platforms and technologies to improve influencer program efficiency and impact.
Ecosystem Partnerships: Develop strategic partnerships with key players in the influencer space including agencies platforms and talent networks.
Requirements
Your Expertise
8 years of experience in social or digital media with a focus on influencer marketing.
Strong experience managing influencer campaigns across Instagram TikTok and YouTube.
Demonstrated success working directly with content creators talent agents and digital agencies.
Proven ability to lead large-scale and bespoke influencer collaborations.
Excellent communication negotiation and relationship-building skills.
Strong attention to detail and ability to manage multiple projects simultaneously.
Passion for pop culture social trends and digital communities.
Proficiency with tools such as Sprinklr CreatorIQ or similar influencer management and social listening platforms.
Bachelor s Degree in Marketing Communications Media or a related field.
Benefits
What We Offer
A leadership role in a high-profile fast-growing brand in the wedding and lifestyle space.
Opportunities to shape and scale influencer marketing strategies globally.
A supportive and creative work culture that values innovation and collaboration.
Flexible working arrangements and a remote-friendly environment.
Qualifications: Sales experience selling an online product, listing or service. Selling in different regions and time zones. Strong organisational and multitasking skills. Excellent written and verbal communication skills. Proficiency in using CRM systems, marketing tools, and data analysis. Enthusiasm for learning and adapting to new tools and software. A self-starter with a positive attitude and the ability to work collaboratively.
Employment Type
Full Time
