Marketing Manager (6529)

Diasorin is a global leader in diagnostic solutions pushing the boundaries of science and technology to create cutting-edge tools that improve healthcare worldwide. With a legacy spanning over 50 years weve earned our reputation for excellence by developing innovative diagnostic assays and instruments that are trusted by healthcare providers around the world.

Our broad offering of diagnostic tests and Licensed Technology solutions made available thanks to ongoing investments in research positions us as the player with the widest range of specialty solutions in the sector and identifies us as the Diagnostics Specialist.

Why Join Diasorin

• Impactful Work: When you join Diasorin you become part of a team thats dedicated to improving lives. Your contributions will directly impact patient care making a meaningful difference in the world.

• Global Reach & Innovation: Our work transcends borders. Joining Diasorin means collaborating with colleagues from all over the world expanding your horizons and contributing to global healthcare solutions at the forefront of the diagnostic industry.

Diverse and Inclusive Culture: We believe in the strength of diversity and our inclusive culture reflects this commitment. We value your unique perspective and offer a supportive collaborative environment where everyone can thrive.

Join Our Team: If youre passionate about innovation diversity and making a positive impact on healthcare Diasorin is the place for you. Were looking for passionate and talented individuals who are ready to embrace new challenges and drive healthcare solutions forward.

Are you ready to be part of a dynamic team thats shaping the future of diagnostics Join Diasorin and become a catalyst for change in the world of healthcare. Apply today and be a part of our exciting journey toward a healthier more connected world. Together we can make an impact!

Mission: As the National Marketing Manager for the Nordics you will lead and execute the regional marketing strategy for the full IVD product portfolio including Immunoassays Molecular Diagnostics and Infectious Disease panels. You will be accountable for all marketing and product management related operations aimed to maximise sales market penetration and profitability by tailoring corporate and regional strategies to local market dynamics. You will work cross-functionally with Sales Application Service Medical Affairs Regulatory and in agreement with the Country Manager and close consultation with the Regional and Corporate Marketing to ensure commercial alignment and deliver impactful marketing programs.

Responsibilities:

Develop and execute the Nordic marketing strategy in alignment with corporate and regional business objectives.

Develop and implement an annual and midterm local go-to-market strategies for key products and new launches as agreed with the regional Marketing team and in close consultation with the Country and Sales Manager.

Monitor and analyse market trends and developments competitors activities and pricing strategies and provide market intelligence to the Regional Marketing Team in alignment with the Country and Sales Manager.

Identify and develop the relationship with local KOLs.

Assure continual data input into EDMA

Prepare and participate to the marketing budget aligned with the departmental OPEX AP.

Enhance the company image by appropriate engagement and representation at exhibitions symposia and customers sites.

Define and organise cascading of product training to sales and customer support teams to increase brand visibility and customer engagement.

Develop strategies and tactics to protect and enhance pricing of high value products.

Collaborate closely with the sales team to understand customer pain points and needs then translate this insight into compelling solution-based selling arguments and tools.

Use Sales dashboard to ensure sales activities are aligned with marketing plans

Participate transversally to customer complaints and enquiries using the CALLS management system.

Participate in product performance evaluations and ensure compliance with quality management requirements.

Ensure preparation and delivery of promotional materials in line with agreed marketing and Sales activities and plans.

Ensure compliance with the Code of Ethics the Quality Management System the Company Policies Corporate Procedures GDPR National Laws (Sunshine Act etc).

Experience Qualifications and Skill Requirements:

Bachelors degree in Life Science Marketing or Business

Minimum 5-7 years experience in marketing/business development in the IVD industry within the Nordics with extensive knowledge of the national and local healthcare system

Commercial mindset with customer focus.

Ability to create successful customer networks and relationships with regional KOLs or public heath institutions.

Ability to work collaboratively across functions and build strong effective working relationships with internal and external stakeholders.

Solution orientated with excellent problem-solving skills and decision-making capability.

Ability to assess customer needs and create suitable sales solutions.

Resilience and ability to adapt in fast-paced environment and to changing priorities.

Open minded with a willingness to learn.

Excellent verbal and written communication skills in English with proficiency in more than one Nordics language an advantage

Must be able to travel and hold a valid driving licence.

Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against on the basis of disability.

In compliance with federal law all persons hired will be required to verify identity and eligibility to work in the United States and Canada and to complete the required employment eligibility verification document form upon hire.

Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities. If you are a US or Canada candidate and require assistance or accommodation during the application process please contact the North America Talent Acquisition Team at or 1- to request an accommodation.

The above job description is intended to describe the general content identify the essential functions and set forth the requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties responsibilities or requirements.

Diasorin reserves the right to modify or amend this job posting as needed to comply with local laws and regulations.

Please note that offers of employment at Diasorin may be contingent upon successful completion of a pre-employment background check and drug screen subject to applicable laws and regulations.

This position is not eligible for partnership with a third-party search firm vendor without expressed written consent from the Diasorin Human Resources Department.