Senor Manager Website and Demand Generation
Senor Manager Website and Demand Generation
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Job Description
We are seeking a highly skilled and visionary Web Strategist to lead the evolution of our digital presence. This pivotal role will be responsible for defining executing and continuously optimizing our web strategy to achieve ambitious marketing goals drive significant business growth and cultivate an exceptional brand experience for our global audience.
What Youll Do:
- Develop and implement a comprehensive web strategy that aligns with our marketing goals and drives business growth while creating a strong brand experience and user engagement that is focused on conversion rate optimization.
- Redesign and re-architect the website to drive leads and clearly communicate our brand vision and solutions we offer.
- Continuously optimize and conduct A/B testing to enhance website user experience SEO and lead generation improvements.
- Conduct UX and customer research to inform web design and architecture.
- Partner with brand design solutions marketing field marketing and content marketing teams to oversee the creation curation and management of web content to ensure it is relevant and up-to-date.
- Work closely with the SEO agency to execute SEO strategy including keyword research on-page optimization and technical SEO enhancements.
- Ideate and implement new AI and content personalization solutions designed to drive website engagement and improved MQL and MGO conversions.
- Monitor analyze and report on web performance using tools such as Google Analytics Hotjar and others to inform actionable insights and data-driven improvements.
- Collaborate with UX/UI designers to ensure the website is user-friendly visually appealing and aligned with brand guidelines and best practices.
- Build the strategy to support international markets that addresses unique content and translation requirements.
- Work closely with other teams to ensure the website supports overall company initiatives and marketing campaigns.
- Build campaign landing pages as needed.
- Oversee the management and maintenance of web platforms content management systems (CMS) and related tools to ensure the website is secure responsive and optimized for performance across all devices.
- Partner with agencies or freelancers as needed.
Qualifications :
- Bachelors degree in marketing Business Web Development or a related field; Masters degree (MBA or equivalent). certification in digital marketing or web development preferred.
- 8 years in digital/web marketing roles at top tier enterprise SaaS companies
- Experience with personalization and AI-driven web solutions.
- Expertise in web strategy content management systems (CMS) and user experience (UX).
- Proven success in leading SEO and web analytics initiatives with internal teams and /or agencies.
- Deep understanding of web development processes and digital marketing technologies.
- Ability to balance strategic vision with hands-on execution.
- Advanced knowledge of website analytics tools (e.g. Google Analytics etc). Proficiency in CMS platforms (e.g. AEM WordPress Webflow).
- Strong understanding of digital marketing integrations including salesforce Hubspot and Pardot
- Expertise in digital channels - SEM LinkedIn data attribution and email marketing
- Exceptional problem-solving and project management skills.
- Highly adaptable to changing priorities and technologies.
- Proven track record in managing and collaborating with large cross-functional teams.
- Ability to influence stakeholders and present to executive leadership.
Additional Information :
- Beginning: ASAP
- Full time position (Permanent after probation)
- Location: London or Toronto
Why Join Us
- Profitable well-backed company with leadership committed to scaling demand gen the right way.
- Strong investment and support from a commercially minded leadership team.
- Opportunity to refine and expand an existing demand generation function at scale.
- Impact-driven role with autonomy to define success in enterprise growth.
In return for your expertise we offer:
- Support with all the necessary office and IT equipment
- Flexible working hours
- Wellness allowance for mental and physical wellbeing
- Access to professional mental health support
- Referral bonus policy
- Learning and development
- Sustainability events and community involvement
- Peer recognition program
- Employee-led resource groups
- Cycle to work scheme
- Remote work from abroad policy
- Hybrid work organization (from the office or from home)
- Pension contributions and optional private health coverage
- Internet and electricity bill allowance
- Life Insurance
- Subsidised travel in London
- Community service day when volunteering
Our hiring team looks forward to reviewing your CV in English with a guaranteed response to every application. A new job with purpose awaits you!
Dont fit all the criteria but still think youd be a good candidate Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. Were interested in hiring capable people regardless of professional and educational background.
Can the hiring process be adjusted to suit my needs Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people people with long-term health conditions and neurodiverse candidates. If you need any adjustments including the provision of interview questions please let the hiring team know..
Our teams strength comes from everyones uniqueness and is founded upon mutual respect. EcoVadis commits to equity inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color national or ethnic origin ancestry citizenship religion beliefs age sex gender identity sexual orientation neurodiversity disability parental status or any other protected characteristic that makes you unique. In your application we encourage you to remove personal information such as: photographs marital status number of children religion gender residential postal code university graduation date past medical or parental leave(s) taken nationality (instead please state if you are legally eligible to work in the job region/country) university name (instead please state any degrees obtained and the study major).
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
