Director of Demand Generation
Director of Demand Generation
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$ 120000 - 140000
1 Vacancy
Job Description
Job Title: Director of Growth Marketing and Demand Generation
Location:North Charleston SC (Hybrid)
Employment Type:Full-Time Direct Hire
Salary Range:$120000 $140000
Schedule:MondayFriday 8:00 AM 5:00 PM
About the Role:
We are seeking a strategic and results-orientedDirector of Growth Marketing and Demand Generationto lead the development and execution of a high-impact marketing program focused on performance scalability and measurable growth. The ideal candidate brings a strong command of both digital and traditional marketing channels including direct mail paid social (e.g. Facebook ads) and grassroots efforts such as door-to-door outreach and understands how to generate demand efficiently and effectively in a competitive market.
Key Responsibilities:
- Own and optimize the full marketing funnel with a strong focus on both digital (SEO/PPC) and direct-response tactics like Facebook ads mailers and boots-on-the-ground efforts.
- Manage $50K$70K in monthly ad spend with precision ensuring positive ROI and consistent weekly lead volume (target: 90 leads/week).
- Lead contract negotiations with ad vendors and media buyers to maximize spend efficiency.
- Analyze performance metrics using tools like Google Analytics SEMRush and Ahrefs to identify growth opportunities.
- Develop and manage high-performing teams and vendor partners to execute marketing initiatives.
- Report on KPIs and adapt strategies to ensure lead targets are met in an ever-evolving market.
What Were Looking For:
- 10 years of marketing experience with a strong track record in demand generation.
- At least 3 years in a fast-paced agency environment with hands-on digital strategy execution.
- Proven experience managing six-figure annual ad budgets especially in direct-to-consumer environments.
- 5 years of experience negotiating advertising and vendor contracts.
- Deep knowledge of SEO PPC Google Ads and CRM/Marketing Automation tools.
- Google Analytics certification and data-driven decision-making skills.
- Bachelors degree in Marketing or related field.
Bonus Points For:
- Experience in home services construction or niche B2C industries.
- Background in marketing for trades.
- Leadership experience in a high-growth or scaling company.
Why This Role
This isnt a set it and forget it marketing job. Its for someone who wants to roll up their sleeves and drive meaningful business outcomes with grit and creativity. Youll be joining a tight-knit entrepreneurial team that values accountability innovation and decisive action. The company is growing fast and this role has a direct path toward VP-level leadership.
Required Experience:
Director
Employment Type
Full-Time
