Senior Customer Value Proposition Manager

Job Description

Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World and that takes a certain kind of person and teams who care about making a difference. Here youll bring your professional expertise talent and drive to building and managing our portfolio of iconic ground-breaking brands. In this role youll help us deliver better care for billions of people around the world. It starts with YOU.

The Associate Director Customer Marketing Value Proposition is responsible for creating value-based relationships across all customers including prioritized prospective key accounts (business development) prioritized choosers and end users (key accounts) industry membership buying entities (Group Purchasing Organizations (GPOs) Co-Ops) important Service Providers and prioritized Distributors. The role works closely with the Sr. Customer Marketing Managers and Distributor Marketing Managers to provide the necessary insights and strategic direction for creating segments subsegment key account and distributor strategies that deliver our products and bundles as need-based solutions for our diverse end users. This will require a close working relationship with important industry associations internal KCP Teams such as KCNA Insights & Analytics (Customer Research & Insights) KCP Strategy E-Comm Category and Sales as well as prioritized Distributors and End Users. Additionally this role will provide dotted line consultation to Canada.

This role will enable the Customer Marketing Managers and Distributor Marketing Managers to gain a deep understanding of macro trends affecting our customers as well industry segments subsegments and end user opportunities needs problems and challenges. Partnering with Customer Marketing and Distributor Marketing this role aggregates information and acts as a critical conduit between data and insights and the Customer Marketing organization. It proactively sources interprets and positions insights to create compelling stories and uniquely links our KCP products to each individual end users needs. This role will develop a deep understanding of all KCP products to effectively link them to end users needs and problems creating solution bundles rather than product bundles. Additionally this role will also act as a voice of the customer with Integrated Marketing Category and Insights and Analytics teams proactively identifying and sharing opportunities and gaps in data insights and solutions. This role will support the KCP Marketing & CX objectives (Grow Share Increase Category Breadth Drive Brand Engagement Increase Brand Loyalty and Drive Consumer KCNA Brand) and be a catalyst for driving KCP end user and distributor engagement value and growth.

In this role you will:

• Serve as a trusted strategic advisor to company-wide business teams leading the continuous creation of customer-focused solutions to drive the highest level of experience and engagement.

• Aggregate data research and insights from various sources (ex. internal teams external associations) to create usable insights. These insights will enable the Customer Marketing Team to develop a deep understanding of strategic vertical segments and key roles within these segments including needs pain points motivations and attitudes.

• Collaborate closely with the Sr. Customer Marketing Managers and Distributor Marketing Managers to link vast data and insights to strategy and planning.

• Provide feedback and identify gaps or opportunities to the Integrated Marketing Category and Insights & Analytics Teams when end user-insights product claims or performance needs are not met.

• Develop a deep understanding of all KCP products to link end users needs and problems creating solution bundles rather than product bundles.

• Offer subject matter expertise to Sales team and interact directly with select prioritized end users purchasing organizations service providers and distributors.

• Provide thought leadership and support Business Development through the creation and storytelling of the Why KCP value proposition.

• Drive KCP Marketing & CX long-term and annual business planning thought leadership and direction by providing critical macro industry segment and end user insights.

• Manage strategic partnerships and performance with priority trade organizations/industry associations.

• Provide marketing leadership and strategic direction to the Experiential Marketing Manager for Association and key account shows / events.

• Consult with Canadian Marketing partners.

About Us

Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brandsand so does the rest of the world. In fact millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldnt exist without talented professionals like you.

At Kimberly-Clark youll be part of the best team committed to driving innovation growth and impact. Were founded on more than 150 years of market leadership and were always looking for new and better ways to perform so theres your open door of opportunity. Its all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability inclusion wellbeing and career development.

You love what you do especially when the work you do makes a difference. At Kimberly-Clark were constantly exploring new ideas on how when and where we can best achieve results. When you join our team youll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles youll focus on winning with consumers and the market while putting safety mutual respect and human dignity at the center.

To succeed in this role you will need the following qualifications:

• Bachelors degree in business-related discipline.

• 12 years of experience in marketing or insights roles with a demonstrated track record of achievement and growth in leadership behaviors.

• Proven ability to resolve complex problems and translate them into business opportunities.

• Extensive experience working with data insights and analytics.

• Demonstrated success in translating insights into actionable plans.

• Manage and influence complex stakeholder relationships.

• Demonstrate strong executive presence and excel at navigating senior executive stakeholders both internally and externally to effectively tell stories and influence decisions.

Preferred:

• Masters / MBA with concentration in Marketing or Marketing Insights.

• Experience in a B2B environment.

Total Benefits

Here are just a few of the benefits youd enjoy working in this role for Kimberly-Clark. For a complete overview see .

Great support for good health with medical dental and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center occupational health nurse and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness injury or other unexpected events.

Additional programs and support to continue your education adopt a child relocate or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime please check out the careers website.

And finally the fine print.

For Kimberly-Clark to grow and prosper we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world which is why we seek to build a workforce that encompassesthe experiences of our consumers.When you bring your original thinking to Kimberly-Clark you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status sexual orientation gender identity age pregnancy genetic information citizenship status or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests which may include drug screening background check and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role.

#LI-Hybrid

Grade 08: grade level and/or compensation may vary based on location/country