Manager, Insights, Strategy & Analytics
Manager, Insights, Strategy & Analytics
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$ 90000 - 120000
1 Vacancy
Job Description
Manager Insights Strategy & Analytics
As part of the SPT Insights Strategy and Analytics team this Manager will work in a consultative manner with senior executives and cross-functional teams to deliver insights that inspire creative development content strategy and marketing. This role will be a key member of a team that are experts on the entertainment marketplace commissioning trends customer needs and audience tastes.
This Manager will elevate the voice of the consumer and provide strategic content insights that support Sony Pictures Televisions success in our unique role as an independent studio. Using secondary & syndicated data primary research ratings & consumption data and social listening the Manager will support key SPT series throughout their lifecycles and will be responsible for actionable insights and strategies in support of assigned titles/genres.
Responsibilities
Title/Brand Lead
- Embed with internal teams as the face of research on any research aspect of assigned titles
- Provide holistic insights that pull together primary syndicated social and performance data on title and synthesize into a cohesive story
- Produce and present insights deliverables on titles including performance insight memos franchise insights etc.
- Lead title research including design fieldwork and execution of primary research studies including but not limited to IP evaluation concept explorations pilot testing season diagnostics etc.
- Manage projects both with internal stakeholders and external vendors actively communicating on project timelines budget deliverables
- Coordinate with partners across Sony Pictures Entertainment and contribute to cross-functional teams with multiple stakeholders
Genre Landscape & Trends
- Leverage primary and secondary research and data sources including performance data and social analytics to evaluate genre landscape & content trends
- Generate strategic insights on genre and content trends to futureproof creative strategies
- Represent genre expertise internally design a roadmap of projects and deliverables to proactively communicate genre insights as a vital trusted resource for senior leaders
- Enhance understanding of the competitive landscape
Communication
- Design best-in-class deliverables that concisely and effectively communicate insights
- Clearly articulate and translate complex data-driven insights into crisp actionable takeaways
- Develop strategic insights and communicate those to creative teams and to senior leaders
- Present findings to key stakeholders including senior leadership development current programming marketing/PR as well as to EPs production companies etc.
Team Leadership
- Collaborate closely with team members to provide holistic insights
- Establish close effective relationships with creative marketing and partners across Sony
Qualifications
- 5-7 years of experience in media and entertainment research market intelligence data analytics and/or business strategy or consulting
- Ability to synthesize information from multiple sources and tell clear concise stories with data
- Expert understanding of TV landscape including linear networks digital platforms and emerging media platforms as well as of the TV production business model
- Experience with Nielsen Ratings (NNTV NPower SVOD Content Ratings Total Content Ratings) Ad Intel Fast Affiliates and with digital (AVOD VOD SVOD etc.) viewership measurement
- Familiarity with or fluency in managing qualitative and quantitative primary research projects
- Experience in social measurement & analysis a plus
- Experience working with Creative Executives a plus
- Proficiency with analytical tools like Tableau and in Microsoft Office suite (PowerPoint Excel Outlook Word)
- Strong interpersonal consensus-building skills with ability to communicate and achieve results across multiple stakeholders
- Confident and self-motivated; able to own projects and execute them at a high level
- Respectful friendly and approachable with a positive outlook and attitude
- Exceptional organization and project management skills ability to prioritize multiple projects
- Collaborative and transparent with experience working in a matrixed multicultural and international organization
- Bachelors degree required preferably in the fields of Marketing Communications Economics Psychology Social Sciences Data Science or related fields
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex national origin disability veteran status age sexual orientation gender identity or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
To request an accommodation for purposes of participating in the hiring process you may contact us at
Required Experience:
Manager
Employment Type
Full-Time
