International On Premise Trade Marketing Manager - LSR
International On Premise Trade Marketing Manager - LSR
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Job Description
IN A NUTSHELL
Youll lead the marketing strategy for Key Accounts in the LSR segment. Youll develop and roll out programs that drive demand secure new business and boost execution across accounts. Youll also manage marketing projects for top global partners and support concepts to grow other global and regional partnerships. Youll build long-term relationships win new customers and increase Red Bull consumption.
GLOBAL PARTNERHSIPS (TOP DOWN BOTTOM UP APPROACH)
Youll build strong relationships with key marketing stakeholders from global Tier 1 target accounts and their international franchise groups. Youll develop global partnership marketing frameworks and align strategic priorities. Your role includes selling and negotiating impactful marketing programs that boost Red Bulls awareness distribution and sales. Youll monitor and optimize activation performance identifying and closing any gaps. Youll create sustainable mutually beneficial partnerships while ensuring brand standards and equity are consistently upheld.
DEVELOPMENT OF GLOBAL STRATEGIES AND TOOLS
Youll co-develop marketing activation strategies and toolkits with the International Key Account Manager using insights to ensure Red Bull stands out and in key LSR accounts. Youll create innovative marketing solutions that align with global Key Account needs and support both customer and Red Bull objectives. Youll integrate On Premise strategy with marketing programs to scale activations secure new business drive demand and strengthen execution within existing accounts.
MARKET SUPPORT
Youll use your network to connect key customer stakeholders with their Red Bull counterparts at global regional and local levels. Youll highlight how to succeed with Tier 1 global accounts and identify opportunities for growth. Youll lead by example emphasizing the strategic importance of QSR Fast Casual and Coffee-Tea-Bistro accounts to Red Bulls global On Premise business. Additionally youll lead international Trade Marketing trainings for the LSR segment and work closely with key markets to adapt global tools create action plans and drive local opportunities. Youll also challenge markets to continuously improve Red Bulls global performance in LSR.
Qualifications :
University degree in Business Management Marketing Project Management or the equivalent field experience
Excellent command of English. Other languages advantageous but not required
5 years of experience in Trade Marketing with a proven track record working with global brands across marketing and insight functions
Knowledge of the On Premise industry and LSR channel are required
Ability to analyze complex trends and connect the dots between multifaceted disciplines
Skilled in sales processes stakeholder management and high-level negotiations
Strategic thinker with strong analytical planning and project management skills
Excellent communicator with cultural awareness and a passion for building partnerships
Additional Information :
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position which is 3.139 gross per month. However our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer we value diversity and support people in developing their potential and strengths realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age skin colour religion gender sexual orientation or origin.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
