Marketing Operations Specialist
Marketing Operations Specialist
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
- Execute the delivery of content and reporting of performance for the Autobooks Marketing Growth Sales and Support TeamsCreate and manage data-driven process for planning prioritizing and optimizing that maximizes ROI of resources and programs.
- Establish and then manage to benchmarks for lead stage close rate and time to revenue for partner channels.
- Build content performance reports and dashboards to demonstrate whats working and whats not.
- Maintaining the synch between marketing activities and marketing automation tooling
- Build and maintain a Marketing Operations calendar.
- Create and maintain documentation detailing marketing operations processes workflow architecture and CRM property definitions.
- Monitor and maintain data quality within the CRM/marketing database.
- Collaborate with members of other teams including growth sales support and content & design to establish alignment of priorities define project requirements set realistic project timelines and ensure that due dates are met
- Create emails landing pages templates forms marketing automation workflows digital assets and reports.
- 3 years of experience in marketing operations
- Bachelors degree preferred.
- A high level of critical thinking skills to coordinate the marketing functions and to analyze and respond to changes in the regulatory and competitive market.
- Experience leveraging analytics research processes and product understanding to make recommendations that drive improvements and deliver repeatable outcomes.
- Understanding of marketing fundamentals and best practices including audience segmentation account-based marketing demand generation lifecycle marketing paid acquisition growth and associated analytics.
- A collaborative approach and the ability to work well in a fast-paced environment partnering with stakeholders from various departments.
- Excellent marketing project management skills to allow for timely planning executive and reporting on multiple marketing projects at the same time.
- Exceptional communication skills to effectively communicate technical information to both technical and non-technical stakeholders. Strong background and proven working knowledge of HubSpot or a similar marketing automation and CRM systems.
- Experience working with a webinar hosting platform (e.g. Zoom On24 etc.)
- Experience working with project management software (e.g. Asana Wrike etc.)
Required Experience:
Unclear Seniority
Employment Type
Full Time
