UK - OMD EMEA - Paid Search Account Director

About the Role:

Based off Charing Cross Road OMD EMEA are looking for a talented and experienced Paid Search Account Director to join our team and lead campaign strategy and execution for one of the most innovative and powerful brands in the world.

This strategic role covers planning and buying across Paid Search platforms such as Google Naver and Yahoo Japan supporting the development of both local and global strategies. You will manage a mix of branding and DR campaigns and collaborate closely with in-house creative planning and internal/external account teams to align Paid Search with broader media plans.

Day-to-Day Responsibilities

Lead strategy and execution of Paid Search campaigns across Google Yahoo and Navar platforms

Oversee campaign setup optimisation audience segmentation and reporting

Direct keyword and audience research ad copywriting and A/B testing

Ensure cross-channel integration and alignment with planning teams

Guide the team in adopting best practices and leveraging beta opportunities from platforms

Liaise with platform partners on innovation measurement and tools

Provide thought leadership and performance insight to internal and external stakeholders

Use bid management tools (e.g. SKAI Marin or similar) to optimise performance and scalability

Experience with Singular or similar measurement tools is a bonus

Skills:

Extensive experience in Paid Search (Google Ads Bing Ads Amazon Search)

Hands-on experience with third-party bidding tools (SKAI Marin or similar)

Strong leadership and team management experience

Excellent communication presentation and client-facing skills

Advanced understanding of e-commerce and branding Paid Search strategies

Proficient in Excel and performance reporting

Ability to lead projects and teams in a fast-paced high-performing environment

About the Agency:

At OMD EMEA we strive to deliver on our promise of better decisions faster for our clients partners and all 6000 OMDers across our region every day. As part of the worlds largest media network our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast Act Fast. To help navigate the road to a new normal learning from and acting upon data signals at scale and speed is crucial. Visit Why OMD to learn more about our unique Act Fast Framework.

Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.

Flexible Working

At Omnicom Media Group we are committed to supporting flexibility for our peoplewhile fostering collaboration innovation and teamwork. We have a hybrid working model (three days in the office two working remotely) to ensure that we meet the needs of both our people and our business balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 17:30 but we offer the ability to flex around core hours of 10:30 16:30 to give our people flexibility on how they manage their working day whether thats in the office or working remotely. For example you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable you can email us confidentially at to let us know how we can support you.

Diversity Equity & Inclusion at OMG

At OMG our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality inclusion and belonging. We are committed to providing a truly inclusive environment that reflects todays society where everyone is able to bring their true selves to work and where diverse voices and backgrounds are valued heard and well-represented.

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Director