DescriptionBOUSSIAS Media is seeking a highly skilled and motivated Marketing Manager to join our growing team. The ideal candidate will play a vital role in developing and executing marketing strategies to promote and distribute our newsletters and magazines ensuring they reach the right audience effectively.
Responsibilities
- Develop and implement comprehensive marketing strategies to promote newsletters and magazines across digital platforms including websites social media and email campaigns.
- Create engaging and compelling content tailored to the target audience and aligned with overall marketing goals.
- Monitor and manage media relations ensuring positive coverage and maintaining a strong brand presence.
- Plan and organize promotional activities and presence at trade expos and industry events to enhance brand visibility.
- Oversee the management of various social media platforms including content creation scheduling and publishing.
- Analyze data and metrics related to content performance engagement and conversions.
- Utilize tools like Google Analytics social media insights and other tracking platforms to monitor and optimize content performance.
- Collaborate with cross-functional teams to ensure cohesive and effective marketing efforts.
- Manage subscriber acquisition and retention strategies for newsletters and magazines.
- Coordinate with editorial and design teams to ensure content aligns with marketing objectives and brand guidelines.
Requirements - Bachelors degree in Marketing Communications or a related field.
- Proven experience in marketing publishing or content creation preferably in a B2B environment.
- Knowledge of Marketing Management Systems such as Salesforce Marketing Cloud is an asset.
- Familiarity with social media management tools and analytics to track performance.
- Excellent written and verbal communication skills in both Greek and English.
- Strong project management and organizational skills.
- Creative mindset with the ability to generate engaging content ideas.
- Exceptional writing editing and proofreading skills with attention to detail.
- Ability to work collaboratively within a team.
- Comfortable working with deadlines and managing multiple projects simultaneously.
- Experience in managing and growing newsletter subscriptions and magazine readership is a plus.
BenefitsWhats in it for you:
- A fast-paced work environment at a leading trend-setting company with pioneer products
- Remuneration according to your skills and experience
- Ongoing learning opportunities and free participation in BOUSSIAS events / conferences
Required Experience:
Manager