Senior SEO Manager - Job Description
Role Overview
APPSeCONNECT is seeking a Senior SEO Manager to drive our end-to-end SEO strategy and maximize our digital presence. This role is ideal for a data-driven SEO expert with a deep understanding of technical SEO content optimization and performance-based growth strategies. This role requires expertise in advanced SEO technical SEO AI in SEO content optimization and performance-driven growth strategies. The ideal candidate will be responsible for defining implementing and managing an SEO roadmap aligned with our inquiry generation goals.
Key Responsibilities
Develop and execute a comprehensive SEO strategy tailored for APPSeCONNECT s iPaaS industry focusing on core technical and industry level content to drive qualified inquiries.
Conduct in-depth keyword research competitive analysis and audience intent mapping to maximize visibility and rankings.
Lead technical SEO initiatives including site structure optimization crawlability schema markup and Core Web Vitals improvements.
Oversee on-page SEO optimization including content strategy internal linking metadata and keyword placement.
Collaborate with content teams to ensure all blogs landing pages and knowledge resources align with SEO best practices and lead generation objectives.
Develop a strong backlink acquisition strategy through digital PR guest blogging and authoritative link-building techniques.
Monitor analyze and report on SEO performance metrics (rankings organic traffic CTR conversion rates) using Google Analytics Google Search Console SEMrush and other tools.
Optimize the SEO funnel for different stages (TOFU MOFU BOFU) and work with cross-functional teams to improve organic lead conversion rates.
Stay updated with Google s algorithm updates AI in SEO and industry trends ensuring APPSeCONNECT remains competitive in search rankings.
Implement AI-powered SEO tools and automation to streamline workflow and enhance efficiency.
Define benchmarks and KPIs for measuring SEO success and continuously refine strategies based on data-driven insights.
Requirements & Qualifications
6 to 7 years of experience in SEO preferably in a B2B SaaS or iPaaS industry.
Proven track record in executing BOFU SEO strategies that drive inquiry generation.
Expertise in technical SEO including structured data site performance mobile SEO and crawlability.
Experience with SEO tools like Google Search Console GA4 SEMrush Screaming Frog Moz etc.
Strong understanding of content marketing link-building strategies and AI-powered SEO advancements.
Familiarity with WordPress or other CMS platforms.
Analytical mindset with the ability to translate SEO data into actionable business insights.
Strong communication and collaboration skills to work across marketing product and development teams.
Ability to define benchmarks track KPIs and take ownership of SEO growth and results.
Nice to Have
Experience with AI-based SEO tools like SurferSEO Clearscope or MarketMuse.
Knowledge of PPC & paid search synergy with organic SEO.
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Senior SEO Manager - Job Description
