JOB DESCRIPTION:
As a part of the Growth function the Associate Brand Manager will be responsible for driving creative campaigns new product launches brand asset creation including ad assets online collaterals for marketplaces and website content with the objective of achieving the monthly growth targets for our website & marketplaces on which our products are available and growing engagement with our consumers.
The Associate Brand Manager should enable us to bring alive our core brand proposition of Take Care Have Fun in everything that we do. Our mission is to make nutrition skin care non-intimidating super fun and easily accessible to consumers so that all they have to do is to take care and have fun. If you are someone who has a flair for brand management and wants to work in a young vibrant & fun start up do share your resume with us.
KEY AREAS RESPONSIBILITIES
Creative communication
Conceptualize and manage creative communication incl. creative collateral and
asset creation liaising with the graphics team
Work with content writers to ensure brand communication advertising copies etc.
are as per brand standards and in brand tonality
Website management
Own customer experience on the website.
Manage and upload content creatives on the website backend (Shopify)
List new products co-ordinate with tech team to get new features developed
Run regular hygiene checks on the website and ensure smooth functioning
Drive Revenue
Drive product and category revenue through new initiatives ad concepts influencers etc.
Promotions & offers
Benchmark competitors and other relevant brands in category and other allied categories to identify best in class practices for website offers promotions and creative communication
Design and structure right offers monitor performance and make changes as per data
Skills & Competencies
Strong bias to action
Agility and ability to take decisions/course correct fast
Strong verbal & written communication
Understanding of advertising and marketing campaigns
Understanding of creative communication design and visual aesthetics
Proficiency in English
Website content management experience will be a plus
Relationship management with all key internal stakeholders and external agencies
Results driven & ROI focused
High consumer-centricity
Experience with working on Shopify will be a plus
DESIRED CANDIDATE PROFILE:
Min. 1 year of experience of which majority should be in a D2C ecommerce set up or consumer
brand or agency role managing consumer brands
Graduate
brand asset,verbal communication,written communication,offers,creative communication,brand management,promotions and offers,revenue generation,brand,content management,design and visual aesthetics,relationship management,revenue,advertising and marketing campaigns,promotions,shopify,consumer-centricity,website management