Sr. Brand Manager, Downstream - Interventional Glaucoma
Sr. Brand Manager, Downstream - Interventional Glaucoma
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1 Vacancy
Job Description
At Alcon we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly champion progress and act with speed as the global leader in eye care. Here youll be recognized for your commitment and contributions and see your career like never before. Together we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse talented people to join Alcon. The Senior Brand Manager is responsible for leading Alcons US Interventional Glaucoma portfolio. This role requires close partnership with US Sales US Training other cross-functional partners as well as customers to understand the competitive landscape and drive market share gains and segment penetration through effective marketing strategies and commercial program offerings. You will also be responsible for developing annual Marketing Plans and equipping the US Sales Force with tools and strategies vital to deliver annual sales targets.
Primary Responsibilities:
- Develop and implement annual Marketing Plans across the portfolio
- Technical SME for US Marketing Organization
- Collaborate with sales leadership to segment and target customer base
- Responsible for identifying trends and implementing action plans to address market needs
- Build promotional messaging including sales materials professional campaign conference presence and digital assets
- Work with Market Development team to develop KOL (Key Opinion Leader) plan and podium presence
- Use internal and external data to strengthen portfolio value proposition
- Presentations to Marketing Leadership C-Suite and Sales Organization (400)
- Work closely with Cataract Marketing to optimize success across the portfolio and increase preference and future purchase intent
- Develop business models to leverage comprehensive portfolio to drive business across larger Alcon
- Lead A&P marketing budget while ensuring planned return on investment
- Responsible for forecasting in partnership with S&OP to ensure appropriate supply levels
- Work with Legal and Regulatory to ensure compliant messaging and promotion
- Champion portfolio objectives and strategic alignment across interpersonal functions
- Annual development and management of marketing programs and business plans to achieve revenue profit and market share goals
- What you can bring to Alcon:
- Bachelors Degree or Equivalent years of directly related experience (or high school15 yrs; Assoc.14 yrs; M.S.7 yrs; PhD6 yrs)
- The ability to fluently read write understand and communicate in English
- 7 Years of Proven Experience
How to Thrive at Alcon:
- Benefit from working in a highly respectable and diverse environment.
- Join Alcons mission to provide outstanding innovative products and solutions to improve sight improve lives and grow your career.
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon please click the appropriate link below to apply on the Internal Career site.
Find Jobs for Contingent Worker
Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation gender identity marital or veteran status disability or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to and let us know the nature of your request and your contact information.
Required Experience:
Manager
Employment Type
Full-Time
