Manager, Field Marketing
Manager, Field Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
#STRATEGIC DIRECTION
Integrate global and national Red Bull priorities strategies and the philosophy into local initiatives aimed at establishing a local presence for our global brand.
Acquire a comprehensive understanding of consumers in various fields throughout the region to serve as the foundation for generating and executing local ideas.
Develop concepts and initiatives that enhance the brand image and deepen knowledge of the products functionality on a local scale (in collaboration with regional and national sports culture and brand marketing teams).
Lead the collection of local regional intelligence sharing insights about consumers competitors etc. with the regional national team.
Partner with the regional sales department to ensure both mental and physical product availability in On Premise Off Premise and New Business environments ensuring product accessibility in all field marketing activities.
Work collaboratively across functions managing internal and external requests according to the annual business plan priorities.
#PREMIUM APPEAL OF LOCAL PRIDE
Develop and support local key events scenes and marketing opportunities that align with Red Bull brand values and are relevant to the local consumer and media landscape emphasizing participation.
Ensure every consumer interaction with the brand is positive through attention to detail and premium execution at events and throughout all field marketing activities.
Keep the consumer and brand perspective in mind for every initiative ensuring communication with consumers is both effective and efficient.
Enhance select third-party events by determining the appropriate level of Red Bull brand support and branding to increase brand visibility and product usage in relevant settings.
Establish a high-quality network and sustainable relationships with key influencers in the region including local authorities sports/fitness and culture opinion leaders pertinent to our target audience entrepreneurial communities and local media outlets (TV radio print digital and social media).
Collaborate with Sports Marketing teams to integrate Red Bull athlete activations in plans and develop smart 360-degree plans to expand reach.
Consistently apply global national and regional best practices when beneficial. Work together with regional sports event marketing to effectively utilize the Event Vehicle program to inspire and surprise consumers.
#MARKETING INNOVATION
Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes.
Involve the local team in idea generation for the field and capitalize on their personal university lifestyle to identify technology/digitally/socially driven consumer trends early.
Create new and innovative ideas that bring the brand to life tapping into local networks scenes and opinion-leaders and execute these ideas with the right balance between the 4 pillars of the marketing mix based on the knowledge and ownership of your region and the global and national priorities.
Ensure digital and social media sit at the heart of every field marketing activity. Identify and selectively support cross-marketing opportunities (with sales marketing and Red Bull Media House).
#ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE
Serve as a role model by consistently embodying Red Bull values using a tone of voice that is both motivating and inspiring.
Recruit hire train and manage Field Marketing Specialists (FMSs) who align with the brand possess a Red Bull attitude and are well-suited to field activities.
Guide FMSs through the processes of sourcing hiring and training their Student Marketeers overseeing and approving each new hire.
Establish regional objectives and clear goals for FMSs to ensure accountability for their key tasks conducting regular performance assessments throughout the year.
Offer continuous coaching and support to help FMSs meet their targets.
Regularly evaluate and identify FMSs development needs collaborating closely with the Head of Field to facilitate growth opportunities.
#DRIVING EFFICIENCIES
Implement and uphold a clean logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs succeeding in premium appearance.
Develop and manage the regional budget with the support of the head of field and regional marketing team.
Constantly identify cost saving opportunities and other efficiencies for the company in the region.
Manage field expenses and general administration.
Build smart and mutually beneficial partnerships by working with other brands organizations and networks that bring added value such as expertise networks goods budget or facilities.
Qualifications :
3 years marketing experience and demonstrate proficiency in people management including a proven track record in hiring training and motivating teams.
Experience working with commercial teams whether in general sales or trade marketing is required.
Demonstrated expertise in negotiation and budget management is essential.
Candidates should be connectors with superb communication and networking skills capable of opening doors and generating excitement for ideas.
The role requires strong leadership planning and project management skills along with a continual awareness of consumer trends and insights particularly digital trends university life lifestyle changes and EPC culture in sports and regional culture.
The candidate should be a creative marketer with a deep understanding of brand development and innovation who can effectively put new ideas into practice.
The ability to multitask and work within cross-functional teams with diverse objectives and personalities is crucial.
Exceptional oral and written communication skills are needed including the ability to present and train others effectively.
A Bachelors degree or equivalent work experience is required.
Spanish speaking is a plus
A valid US drivers license is necessary.
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85360 - $128040 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
