Product Marketing Manager

The Product Marketing Manager is responsible for accelerating the development and execution of product marketing activity for products within the Credit and Verification Services portfolio. This role will work closely with our go-to-market product management and market engagement teams to build relevant propositions and product marketing assets with customer needs and business requirements. 

You will help improve market awareness of our products and drive engagement amongst our key markets to increase sales revenue and prominence of our brand supporting the positioning and sales enablement of existing products within the portfolio as well as new products and key strategic initiatives. We are looking for an experienced marketer who can get things done support this initiative bring innovative and creative thinking to the positioning of our products and create engaging and thought provoking content that positions our key capabilities. 

Objectives:

• Exhibits a deep understanding of markets and buyers in order to devise and develop relevant propositions
• Drive clear communications to support the product management team to articulate our value proposition and product development.
• Provide clarity simplicity and transparency to the positioning and communication of our core products and services to drive customer engagement and revenue growth

Key deliverables / activities:  

• Develop a deep understanding of our market segments competition and buyers by leveraging insights from internal and external sources to create value propositions positioning and messaging which resonates with buyers.
• Collaborate with internal teams to develop marketing and sales content plus go-to-market strategy plans for assigned products/solutions.
• Work with product teams and other experts to create enablement content including competitive and trend analysis market segmentation and FAQs. 
• Support the development of a range of product marketing programs as required including customer case studies demo videos and product training courses.
• Work with and influence content marketing and demand generation strategy with multi-channel marketing campaigns
• Liaise with Product Legal and Compliance teams on value proposition product positioning and messaging to ensure these are compliant and fit-for-purpose to ensure we meet our regulatory responsibilities
• Work collaboratively with Product Managers Sales Trainers and Marketing Comms teams on product launches and reporting of commercial and operational KPIs

Traits:

• Create value propositions and messaging strategies
• Ability to link product capabilities to organizational campaign themes and goals
• Critical thinker with strong writing communication presentation development and delivery skills
• Relevant domain expertise and market trends experience in Commercial Credit FinTech Financial Services markets is strongly preferred.

Qualifications :

• Marketing degree or equivalent experience

Additional Information :

Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity collaboration wellness reward & recognition volunteering... the list goes on. Experians people first approach is award-winning; Worlds Best Workplaces 2024 (Fortune Top 25) Great Place To Work in 24 countries and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.

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Remote Work :

No

Employment Type :

Full-time