Marketing and Events Manager (Retail Mall)

Were seeking a dynamic Marketing and Events Manager with exceptional event execution and experiential marketing expertise to join our team at RiverTown Crossings mall. The ideal candidate will drive foot traffic and sales through creative customer activations immersive experiences and engaging events. Youll develop and implement innovative marketing strategies that transform our retail space into a vibrant community destination. Your proven ability to create memorable experiences that connect consumers with brands coupled with your talent for executing successful events that build traffic will be crucial to our centers growth. If you have a passion for experiential marketing and a track record of increasing customer engagement through creative activations we want you on our team to shape the future of our shopping destination.

Location: RiverTown Crossings

Schedule: Monday through Friday 8am-5pm some weekends required

Compensation: $70-80k based on experience

WHAT YOULL DO

Marketing Strategy Development & Management

• Development of the annual marketing plan for the property based upon the centers strategic goals

• Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections

• Other responsibilities include analysis of center sales and statistical data financial reporting on-property events and activations public relations media buying traditional and digital media management program results documentation and general administrative duties

Marketing Strategy Implementation

• Develop and effectively execute sales promotions special events and internal and external communication strategies to drive tenant sales; include retailers as appropriate and deliver it through an annual calendar of events and communications

• Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising especially with tenants identified as key retailers

• Work with Regional Marketing Manager to identify and implement all appropriate corporate programs applicable for the center

• Effectively manage the centers digital media programs (social media mobile web) as applicable including management of a digital media agency

• Effectively utilize market and consumer research to develop the centers marketing plan and support the leasing efforts

• Partner with the leasing team to support the leasing efforts by compiling relevant information and creating professional compelling sales materials

• Maintain a thorough knowledge of the trade area including all competitive properties market and customer demographics and available media

• Partner with specialty leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property

• Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends

• Cultivate and maintain an appropriate level of involvement in community activities professionally representing the property and JLL

• Develop an ongoing public relations action plan as needed; send out press releases; track publicity

• Follow corporate policies and procedures for all programs and events

• Complete special assignments as directed by the General Manager and/or Regional Marketing Manager

Provide Superior Client Service

• Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLLs Core Practices are followed

• Communicate with the client and regional team members as needed or . Elements of communication to the client and team members may vary and could include sales narrative key retailer report results of marketing for leasing sales and alternative revenue efforts

Leadership Motivation and Development

• Serve on JLL marketing taskforce as assigned by Regional Marketing Manager

• If applicable provide constructive feedback regular coaching and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities

• Schedule and manage day-to day operations of the Customer Service Center (where applicable)

WHAT WE NEED

Skills and Knowledge