Bayswater is a vibrant network of global educational centres dedicated for over 75 years to educating and inspiring people through a life-changing educational experience.
The Centre Director is responsible for the overall commercial operational academic and welfare success of the centre. This individual must be a sales-minded customer-focused leader with a strong understanding of business management and student experience delivery.
As part of an entrepreneurial organisation the Centre Director will demonstrate flexibility initiative and a solutions-focused mindset. They will be highly collaborative engaging confidently with colleagues across departments and contributing ideas that drive continuous improvement.
This role demands exceptional organisational communication and interpersonal skills. The Centre Director must maintain a professional and courteous manner at all times ensuring the centre remains a welcoming and high-performing environment for both students and staff.
Please note the deadline for applications is Thursday 12th June 2025 at 12pm.
Key Responsibilities:
Strategy Management
- Oversee the efficient effective and profitable operation of the centre.
- Lead the development and execution of strategic plans across commercial academic and operational areas.
- Design and implement a comprehensive accommodation strategy.
- Analyse performance data and ensure service delivery aligns with company goals.
- Collaborate with senior leaders and internal stakeholders to drive alignment and growth.
- Maintain accreditations such as British Council and other relevant standards.
Sales & Marketing
- Identify and lead local business development opportunities to drive revenue growth.
- Build strong relationships with sales teams and external partners.
- Maximise conversions from walk-in and direct enquiries through effective sales engagement.
- Maximise upselling opportunities with current students through effective sales engagement.
- Represent the organisation professionally in all external engagements.
- Work with Sales and Marketing teams to support the development of an effective pricing strategy aligned with market dynamics.
- Develop and maintain a strong online presence for your centre (social media google etc).
- Support sales by ensuring all agent visits are memorable and showcase Bayswaters strengths.
General Management
- Implement and monitor operational systems that enhance efficiency and customer satisfaction.
- Ensure the physical environment is welcoming safe and compliant with regulations.
- Ensure full compliance with financial legal and regulatory frameworks.
- Ensure compliance with Health & Safety legislation and internal policies.
- Oversee accurate student records and data management within systems such as CLASS.
- Establish feedback channels to continuously monitor service quality.
- Actively promote and ensure the delivery of our Bayswater promises:
We are Your Home Away from Home
We want to make sure you have the best time possible with us. Were here to support you at every step of your journey.
Your Success is Ours
Its our job to meet your needs and give you what you need to succeed. Your goals are ours too.
More power to you
Were a student powered community listening to you and celebrating your efforts and achievements.
Inspiring global spirits
Why we do what we do to empower all young people to create the life they want to live.
People Management
- Foster a positive inclusive and values-driven workplace culture.
- Ensure and actively support exemplary management of all staff throughout the centre.
- Promote Bayswater values:
- Challenge what we know
- Keep an open mind and an open door
- Love your community
- Champion the spirit of adventure
- Think in generations not numbers
- Ensure safer recruitment procedures and regular staff training (e.g. safeguarding first aid).
- Provide CPD opportunities and promote a high-performance culture.
- Support recruitment development and retention of high-quality staff and freelancers.
Customer Service
- Ensure and embed and a culture of exceptional customer service for every student at every stage of their student journey
- Ensure a high standard of customer service throughout the coordination and delivery of all group programmes includes the timely resolution of issues.
- Ensure all internal and external communications are customer focussed and aligned with Bayswater values.
- Oversee a vibrant student experience programme including lectures events and visits.
- Ensure all guests are welcomed professionally and all communications are handled promptly.
- Empower all staff to effectively support to students with all and any challenges with escalation to your where appropriate.
Accommodation Management
- Forecast and plan accommodation needs in collaboration with Sales Finance and Admissions teams.
- Ensure accommodation meets demand and occupancy of allocations is maximised.
- Maintain compliance with safeguarding and recruitment practices for homestay providers.
Academic Management
- Line manage the Director of Studies ensuring the Academic teams KPIs are consistently met including:
- Class size and nationality mix optimisation
- Student attendance and progress monitoring
- Academic quality assurance and staff deployment
- Ensure consistent delivery of the academic promise including Global Skills
- Oversee and support the growth and delivery of non-EFL products and services (Professional Courses Career Preparation Programme Study Abroad)
Safeguarding
Centre Directors are the Designated Safeguarding Lead for their centre. This responsibility is outlined here:
Role Summary:
The DSL will lead on and the implementation and continuous improvement of Bayswaters safeguarding culture from policy to procedure training to mindset. The DSL will work closely with and act as the direct line of support for Bayswaters appointed DDSLs as well as the safeguarding committee and the Senior Leadership Team (SLT) on all matters relating to safeguarding.
The DSL will ensure Bayswater fulfils not only its statutory safeguarding requirements but works to create deliver and promote a culture of safeguarding and that the organisation and its employees are aware of their duties and responsibilities in relation to safeguarding.
The DSL will ensure the safeguarding policies are implemented in a compliant values & process-driven manner with an inclusive employee and student-centric approach.
Key accountabilities & tasks
- Being the main point of contact for all students and staff to raise safeguarding concerns and disclosures.
- Acting as a source of support advice & expertise to DDSLs the safeguarding committee the SLT and all employees on matters of safeguarding
- Deciding if how and when a referral to external agencies is needed e.g. local authorities Disclosure and Barring Service Police other.
- Maintaining detailed accurate & secure records as per GDPR requirements and best practices.
- Where appropriate ensuring provision of targeted support to individuals with identified concerns.
- Ensuring Bayswaters Safeguarding Policy and Procedures are known accessible and used appropriately by all applicable parties.
- Ensuring all staff are aware of how to raise a safeguarding concern and are aware of key indicators of abuse & neglect.
- Escalating to and liaising with the safeguarding committe when appropriate where there are issues or patterns of particular concern incl. suspicions allegations and/or incidents of abuse and other safeguarding issues.
- Ensuring safeguarding is part of every regular meetings agenda.
- Keeping well-informed of developments in the field of safeguarding and undertaking specialist training at least every 2 years to maintain up-to-date knowledge and practices.
Knowledge qualifications and experience:
- An undergraduate degree (essential)
- A teaching qualification (desirable)
- A welfare qualification (desirable)
- Senior management experience: experience in a school environment
- People management: experience of managing staff as well as the ability to contribute effectively as a member of a senior management team
- Managing pressure: ability to manage time effectively work under pressure delegate and prioritise
- Experience of:
- managing groups of international students taking part in education programmes
- building and managing high performing teams
- safe-guarding of children and best practices
- working to commercial targets
- working with international clients
Personal Qualities/Skills/Competencies:
- Outstanding verbal and written communication skills
- Competence in leadership and administration
- Highly collaborative and able to work across teams to deliver results
- Numerate and IT literate with competence in Excel
- Highly organised and able to manage a varied and demanding workload
- A keen eye for detail and a methodical and diligent approach to ensure quality and accurate results
- Approachable friendly and caring
- Resilient with a flexible can-do approach to work
- Results and customer focussed
- Ability to build rapport and engage with a diverse range of people
- Committed to equality and diversity
- Committed to continuous improvement through being outward looking and reflective
- Passion to deliver a time of their lives experience to our students
What we offer:
- Competitive remuneration package based on qualifications & experience.
- Training & development programs.
- Opportunities for career growth within a global organization.
- Access to our wide portfolio of courses offered for free or on discounted rates.
- People centric inclusive culture with regular wellbeing and social activities.
- Extra days off based on the length of service.
- Doing good day. (1 paid day off per year for volunteering activities)
- Regular online networking and cross-departmental meetings with the Bayswater team globally.
Bayswater is an equal opportunity employer that is committed to diversity and inclusion in the workplace.
Bayswater is committed to safeguarding and promoting the welfare of children. As part of our Safer Recruitment Policy you will be asked to explain any gaps in your work and education history. You will also be required to undergo a DBS Enhanced Disclosure check and provide the contact details of at least 2 referees who will be asked specifically if they have any concerns about your suitability to work with people under 18. Evidence of eligibility to work in the UK must be provided at interview stage.
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Required Experience:
Manager