Director of Performance Marketing
Director of Performance Marketing
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Job Description
Who We Are
In a world where political polarization and media distrust are at an all-time high Ground News offers people a better way to stay informed and open-minded. Our mobile app web app and browser extension are home to a community of mindful newsreaders who use our news comparison platform to easily see every side of a story and engage with news beyond their filter bubble.
Unlike most news companies our audience and our values do not align with any specific political ideology. Unlike most tech platforms we dont use manipulative algorithms to keep users on our platform to sell more ads.
We are supported by our readers who pay for a subscription to build a more nuanced understanding of the news the world and themselves.
Techstars portfolio company
3-time winner of US App of the Day
Winner of Digital News Innovation Challenge by Facebook
Winner of Mobile Apps Showdown at CES
Featured at Mobile World Congress
Featured in the New York Times Financial Times Newsmax Forbes and more
The Opportunity - Director of Performance Marketing:
We are looking for a senior and strategic professional in the paid media space who wants to apply their skills and experience to create a more informed world. As our first Director of Performance Marketing youll be the driving force behind launching improving and scaling performance digital marketing campaigns across various platforms.
What Youll Do:
Develop and execute full-funnel performance marketing campaigns across multiple platforms (Meta Reddit Google TikTok etc.).
Manage day-to-day operations including launching tests reporting analyzing and optimizing campaigns.
Launch and scale campaigns on untested channels experimenting with targeting and creative strategies to drive growth.
Collaborate with internal teams and agency partners to create performance-driven UGC text video and static ads.
Own and optimize the data and martech stack leveraging insights to drive campaign improvements.
Lead recurring performance deep dives with other growth leads and senior management
What Youll Bring:
5-10 years of performance marketing experience with at least 3 years in leadership roles within B2C growth marketing.
Proven track record managing large-scale performance marketing campaigns on paid social with budgets exceeding $100K/month.
Experience building full-funnel programs that meet ROAS targets including measurement creative and targeting strategies.
Experience in leading and collaborating with creative teams to develop and test performance-driven ad assets for paid social.
Proven success in scaling a channel from 0 to 1.
Bonus Points:
Experience leveraging AI tools for creative production.
Experience scaling performance marketing campaigns for consumer tech B2C SaaS and/or online media products.
A genuine interest and deep familiarity with the US and Canadian political and media landscape.
Why Work at Ground
Co-founded by a former NASA engineer and Bain consultant a position with Ground News provides an unparalleled learning experience both personally and professionally. At Ground we prioritize growth: both for our business and team members. Youll have the freedom to work remotely and play a key role in the development of Ground News products.
This is an opportunity to work with a growing and mighty team that is committed to building a world where cooperative civil debate is the norm media is accountable and critical thought is the baseline of our information consumption. Ground is based in Kitchener Ontario Canada but this role is remote.
Ground News is an equitable workplace and we take pride in being a harassment-free and discrimination-free space for everyone. Our culture is one of collaboration creativity and diverse perspectives.
We are committed to building and fostering an inclusive accessible environment for everyone. If you have any questions concerns or require any accessibility accommodations during our interview process please contact and a member of our team will be happy to support you.
Required Experience:
Director
Employment Type
Full-Time
