Digital Strategy & Innovation Lead
Digital Strategy & Innovation Lead
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Job Description
Digital Strategy & Innovation Lead
Were looking for a forward-thinking data-savvy Digital Strategy & Innovation Lead to join our growing team. In this senior role youll be the driving force behind integrated digital strategy marrying bold creative ideas with performance-driven thinking across all digital touchpoints. Youll lead the charge in helping our clients grow adapt and stay ahead of the curve in an ever-evolving digital landscape.
This is a strategic leadership role for someone whos as comfortable presenting to CMOs as they are optimizing cross-channel performance campaigns.
Key Responsibilities
- Lead the development of integrated digital marketing strategies across paid owned and earned mediaensuring alignment with brand goals business objectives and audience behavior.
- Act as the strategic partner to key clientsunderstanding their needs identifying opportunities for growth and guiding them through digital transformation.
- Collaborate closely with Creative Content and Client Services teams to bring bold insight-driven campaigns to life.
- Champion innovation by staying ahead of digital trends testing emerging platforms and introducing new tools tactics and technologies to the agency and our clients.
- Translate data into clear insights and strategic recommendations integrating analytics media performance and consumer behavior into every brief and initiative.
- Mentor and inspire other strategists and team members fostering a culture of curiosity collaboration and innovation.
- Drive thought leadershiprepresenting Sparks as a strategic voice in client meetings pitches and industry conversations.
Qualifications & Experience
- 710 years of experience in digital strategy within an agency environment.
- A strong track record of building and executing high-impact digital strategies for B2C and B2B brands.
- Deep understanding of digital ecosystems including SEO PPC social media content marketing email campaigns and web development projects.
- Proven ability to turn data into actionable insights that influence creative and media direction.
- Experience working with performance marketing tools analytics platforms (e.g. GA4 Looker Meta Google Ads) and audience segmentation technologies.
- Strong leadership communication and presentation skills with executive presence and the ability to influence.
- A natural innovatorsomeone who thrives on change and constantly looks for ways to do things better.
Why Sparks
At Sparks we dont just help brands stand out we help themmove forward. Our team is built on bold thinking human insight and a shared belief that marketing should spark something real. Youll be joining a collaborative high-performing agency with a passion for creativity results and meaningful work.
What We Offer
- Competitive salary and benefits package
- A collaborative and innovative work environment
- Professional development opportunities and room for career growth
- Flexible work environment (remote with in-office opportunities)
Sparks is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race ancestry place of origin colour ethnic origin citizenship creed sex sexual orientation gender identity gender expression record record of offenses marital status family status or disability.
This policy applies to all employment practices within our organization including hiring recruiting promotion termination layoff recall leave of absence compensation benefits and training.Should you require any special accommodations to apply for this job please reach out to us at
and we would be happy to accommodate.
We would like to thank all applicants for their interest in this position however only those selected for an interview will be contacted.
Required Experience:
Senior Manager
Employment Type
Full-Time
