Category Development Manager, E-Commerce
Category Development Manager, E-Commerce
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Job Description
CATEGORY DEVELOPMENT LEADERSHIP
Become a trusted advisor to retailers by developing critical insights and solutions to grow the size and value of the Energy Drinks Category and Red Bull online.
Deliver shopper-centric E-commerce thought leadership to enhance the Energy Drink Category Online.
Proactively create develop and deliver regular category reviews plans and strategies with e-commerce customers identifying opportunity gaps for incremental volume and share growth.
Responsible for driving digital shelf and product strategies for E-commerce customers for improved user experience and conversion.
Foster strong cross-functional relationships with the newly created Ecommerce Accounts Team Ecommerce Trade Marketing and other internal stakeholders to drive volume market share reach and ensure a Perfect Online Store.
Work on assigned projects with the Shopper Insights & Commercial Strategy Manager and liaise with Category counterparts in other global markets to learn and share Ecommerce Insights best practices.
INSIGHTS TO ACTION
Analyze Red Bulls online performance considering all customers and competitors to understand key performance drivers risks challenges and opportunities.
Create and maintain ongoing reporting processes including Scorecards to brief both internal and external stakeholders on channel and market dynamics.
Monitor competitor activity and benchmark against best-in-class e-commerce experiences.
Identify opportunities for assortment expansion and product bundling to increase average order value.
Understand the omni-channel path to purchase and identify opportunities along that path.
Analyze syndicated panel POS data and SEO keyword trends to identify investment opportunities and ensure efficient ad spend.
Utilize analytics tools to report on KPIs and category performance.
REPORTING and CATEGORY ANALYSIS
Generate reports and ensure Ecommerce reporting and Insights are included in the Nielsen Monthly call and Management Report with syndicated and internal data sources to support Red Bulls category development strategy.
Present Ecommerce data insights and recommendations to a wide range of audiences (including leaders technical and non-technical) both internally and externally.
Become an expert in Nielsen syndicated data and other retailer transaction/loyalty data.
Mine sales and consumer / shopper data to develop valuable insights and identify opportunities.
Qualifications :
3 years of category management or syndicated data experience.
Previous eCommerce and customer facing experience preferred.
Highly analytical organized and self-motivated individual with the ability to draw insights from multiple complex data sources.
Advanced Excel skills including pivot tables slicers and formulas.
Strong communication and stakeholder management skills are required to express analytics and deliver presentations to various levels within the organization and externally to customers.
Experience working with syndicated sales data (Nielsen etc.) shopper panel data (Numerator Nielsen Homescan Kantar etc.) retailers sales data (LDIA Dunnhumby IRI Retail Link SPS etc.).
In-depth knowledge of the CPG industry and local retail industry.
Highly proficient in Microsoft Office especially Excel and PowerPoint.
Retailer facing experience an asset.
Additional Information :
Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
