Business Developer
Business Developer
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Job Description
Overview
At FORMICA Agency we connect with the team our clients and society.
We are looking for a strategic personable and results-driven Business Development & Customer Acquisition Officer to lead all outreach and enrollment efforts for our clients program. You will be the face of the program for prospective families crafting compelling messages driving sign-ups and nurturing leads through to confirmed enrollment.
This role combines sales marketing and community engagement. Youll help build and manage our lead pipeline connect with parents and schools drive registrations and support customer service needs in the lead-up to and during the summer program. If you enjoy working with people closing deals and being part of a youth-centered initiative this role is for you.
Youll work closely with the Program Lead and the Communications team to design strategies that speak to our core audiences families schools and community networks that value creativity confidence-building and high-quality extracurricular learning.
NB: This is a contract role
What Youll Do
Outreach & Enrollment
- Own and manage the end-to-end enrollment funnel from initial inquiry to sign-up and payment.
- Identify and pursue strategic opportunities to reach parents school visits parent groups WhatsApp communities online forums etc.
- Follow up with all leads via phone WhatsApp and email in a timely professional and friendly manner.
- Convert leads into paid signups ensuring smooth onboarding for each family.
- Maintain lead tracking documents and weekly enrollment updates.
Marketing & Communications
- Work with the Program team to craft marketing messages social content and simple campaign materials to promote the program.
- Coordinate paid or organic visibility efforts (e.g. social media posts flyers partnerships with influencers or parent groups).
- Support the promotion of final showcase events recap videos and testimonials.
Customer Support & Administration
- Respond to inquiries FAQs and concerns from parents in a timely and warm manner.
- Keep detailed records of confirmed participants payments and special needs/notes for facilitators.
- Collaborate with finance to ensure accurate invoicing and payment tracking.
- Share key parent questions trends or concerns with the wider team for service improvement.
What Youll Bring
- 13 years experience in sales marketing or community engagement bonus if in education events or youth programming.
- Strong communication and persuasion skills youre a confident closer and a friendly communicator.
- High emotional intelligence and ability to build rapport with parents and caregivers.
- Ability to work independently and hit enrollment targets with minimal supervision.
- Familiarity with using WhatsApp Google Sheets email platforms and basic CRM-style tracking.
- A passion for youth development and a belief in the power of learning beyond the classroom.
Youll Impress Us If You...
- Have experience working with school networks parent associations or family-facing products.
- Can write strong engaging copy for marketing or email campaigns.
- Are a natural networker who enjoys talking to people and creating win-win connections.
- Have worked on campaigns or outreach in youth education or nonprofit sectors.
Our Recruitment Process
Our hiring process is designed to ensure a great fit for both you and our client:
- Application Review We carefully review all applications to shortlist top candidates.
- Video Submission Shortlisted candidates will submit a brief video response to key questions.
- Interviews Selected candidates will participate in one or more interviews to assess fit and expertise.
- Client Submission Successful candidates are presented to our client for review.
- Client Selection The client makes the final selection based on interviews and assessments.
- Offer If selected you will receive a formal offer and begin the onboarding process.
About Formica
FORMICA is an early careers agency focused on empowering early-career professionals in Africa by bridging the gap between graduates and employers. We offer innovative and growth-focused solutions that connect young talent with career opportunities.
Our mission Equip graduates with the tools skills and networks to thrive while helping businesses find and develop their next top performers. With tailored coaching skill-building workshops and smart data insights were fostering a vibrant and inclusive job market where talent and opportunity meet.
Equal Employment Statement
Employment Type
Full Time
